{"id":77277,"date":"2018-03-09T23:22:48","date_gmt":"2018-03-09T23:22:48","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/nuevas-tendencias-en-la-comunicacion-corporativa-aplicacion-a-un-modelo-de-corporate-universitario\/"},"modified":"2018-03-09T23:22:48","modified_gmt":"2018-03-09T23:22:48","slug":"nuevas-tendencias-en-la-comunicacion-corporativa-aplicacion-a-un-modelo-de-corporate-universitario","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencia-politica\/nuevas-tendencias-en-la-comunicacion-corporativa-aplicacion-a-un-modelo-de-corporate-universitario\/","title":{"rendered":"Nuevas tendencias en la comunicacion corporativa, aplicacion a un modelo de corporate universitario"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Duran Ma\u00f1es Mar\u00eda  Angeles <\/strong><\/h2>\n<p>La tesis analiza el estado actual del corporate en la universidad espa\u00f1ola, observando las actuaciones que se est\u00e1n ejecutando desde los centros de educaci\u00f3n superior en materia de comunicaci\u00f3n e imagen: si existen auditor\u00edas de imagen previas, si han desarrollado planes de comunicaci\u00f3n, si regulan su identidad visual, si tienen concretados sus p\u00fablicos para determinar unas actuaciones eficaces y adaptadas a las necesidades de los sectores implicados, y si poseen normativas de comunicaci\u00f3n.  entre las herramientas de desarrollo de la comunicaci\u00f3n corporativa, confirmamos tambi\u00e9n si las universidades poseen medios de comunicaci\u00f3n propios con los que consolidar sus canales informativos y tener otra v\u00eda para readaptar su imagen interna y externa. En este caso, analizamos los rasgos caracter\u00edsticos b\u00e1sicos de peri\u00f3dicos, radios y televisiones universitarias.  constatamos la existencia de los \u00f3rganos que gestionan profesionalmente la comunicaci\u00f3n y la imagen en las universidades y su posible consolidaci\u00f3n, a trav\u00e9s de las competencias asignadas a ellos, de su estructura y organizaci\u00f3n, su dependencia org\u00e1nica y su dotaci\u00f3n en recursos humanos y econ\u00f3micos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Nuevas tendencias en la comunicacion corporativa, aplicacion a un modelo de corporate universitario<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Nuevas tendencias en la comunicacion corporativa, aplicacion a un modelo de corporate universitario <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Duran Ma\u00f1es Mar\u00eda  Angeles <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Jaume i de castell\u00f3n<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 21\/11\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rafael Lopez Lita<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco Toledo lobo <\/li>\n<li> Marzal felici Jos\u00e9 Javier (vocal)<\/li>\n<li>Miguel De aguilera moyano (vocal)<\/li>\n<li>Antonio Fern\u00e1ndez coca (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Duran Ma\u00f1es Mar\u00eda Angeles La tesis analiza el estado actual del corporate en la universidad espa\u00f1ola, observando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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