{"id":77300,"date":"2018-03-09T23:22:48","date_gmt":"2018-03-09T23:22:48","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-desarrollo-de-las-marcas-gestionadas-por-la-distribucion-analisis-de-las-variables-relevantes\/"},"modified":"2018-03-09T23:22:48","modified_gmt":"2018-03-09T23:22:48","slug":"el-desarrollo-de-las-marcas-gestionadas-por-la-distribucion-analisis-de-las-variables-relevantes","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-desarrollo-de-las-marcas-gestionadas-por-la-distribucion-analisis-de-las-variables-relevantes\/","title":{"rendered":"\u00abel desarrollo de las marcas gestionadas por la distribuci\u00f3n. an\u00e1lisis de las variables relevantes\u00bb"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Requena Lavi\u00f1a <\/strong><\/h2>\n<p>El prop\u00f3sito de esta tesis es profundizar en el conocimiento de las marcas gestionadas por la distribuci\u00f3n mediante  el planteamiento de tres objetivos espec\u00edficos:  1. Delimitaci\u00f3n del concepto de marcas gestionadas por la distribuci\u00f3n y establecimiento de su tipolog\u00eda.  2. An\u00e1lisis del consumidor de marcas gestionadas por la distribuci\u00f3n y de los factores que influyen en su decisi\u00f3n de compra.  3. An\u00e1lisis del desarrollo alcanzado por las marcas gestionadas por la distribuci\u00f3n en los primeros a\u00f1os del siglo xxi en el mercado espa\u00f1ol de productos de alimentaci\u00f3n, droguer\u00eda y perfumer\u00eda familiar mediante el estudio de las principales variables disponibles en el panel de consumidores.  4. Para alcanzar estos objetivos se han llevado a cabo dos niveles de an\u00e1lisis sucesivos y complementarios. El primero consiste en la recopilaci\u00f3n, an\u00e1lisis y comparaci\u00f3n de la literatura existente sobre las marcas gestionadas por la distribuci\u00f3n, con el fin de presentar el estado de la cuesti\u00f3n en lo referente a  los dos primeros objetivos planteados. En el segundo se analizan los datos de un panel de consumidores de espa\u00f1a referidos a los primeros a\u00f1os del presente siglo (2001 a 2003). La disponibilidad de la base de datos del panel de consumidores permite abordar esta investigaci\u00f3n con datos reales desde una perspectiva poco habitual por la envergadura de la informaci\u00f3n en ella contenida. Se identifican los productos, tipos de tienda e incluso cadenas de distribuci\u00f3n en los que estas marcas se han desarrollado m\u00e1s y se analiza la relaci\u00f3n entre el la participaci\u00f3n alcanzada en algunas de las m\u00e1s importantes ense\u00f1as de distribuci\u00f3n y determinadas variables, abordando as\u00ed el tercer objetivo planteado.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>\u00abel desarrollo de las marcas gestionadas por la distribuci\u00f3n. an\u00e1lisis de las variables relevantes\u00bb<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 \u00abel desarrollo de las marcas gestionadas por la distribuci\u00f3n. an\u00e1lisis de las variables relevantes\u00bb <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Requena Lavi\u00f1a <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pontificia comillas<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 22\/11\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Margarita Yolanda Yustas L\u00f3pez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Alonso rivas Javieremilio <\/li>\n<li> Sanz de la tajada Luis angel (vocal)<\/li>\n<li>Jos\u00e9 Antonio Puelles  perez (vocal)<\/li>\n<li> Sainz de vicu\u00f1a anc\u00edn Jos\u00e9 Mar\u00eda (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Requena Lavi\u00f1a El prop\u00f3sito de esta tesis es profundizar en el conocimiento de las marcas gestionadas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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