{"id":77628,"date":"2005-07-12T00:00:00","date_gmt":"2005-07-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-gestion-de-la-comunicacion-en-los-museos-de-madrid-auditoria-de-relaciones-publicas\/"},"modified":"2005-07-12T00:00:00","modified_gmt":"2005-07-12T00:00:00","slug":"la-gestion-de-la-comunicacion-en-los-museos-de-madrid-auditoria-de-relaciones-publicas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-gestion-de-la-comunicacion-en-los-museos-de-madrid-auditoria-de-relaciones-publicas\/","title":{"rendered":"La gesti\u00f3n de la comunicaci\u00f3n en los museos de Madrid: auditoria de relaciones p\u00fablicas"},"content":{"rendered":"<h2>Tesis doctoral de <strong> M\u00f3nica Vi\u00f1aras Abad <\/strong><\/h2>\n<p>El objetivo de esta investigaci\u00f3n es conocer y analizar la comunicaci\u00f3n que est\u00e1n realizando los museos -ubicados en la comunidad de Madrid- en la actualidad. este an\u00e1lisis resulta muy adecuado en este momento, ya que los museos -desde hace apenas 20 a\u00f1os- est\u00e1n en un proceso de apertura a la sociedad, conscientes de las nuevas demandas del p\u00fablico y de la competencia cultural y de ocio a la que se enfrentan. Esto les lleva, a establecer nuevas relaciones con el p\u00fablico, que sean adecuadas a la oferta del museo y a las expectativas sociales. para realizar esta investigaci\u00f3n se ha ido al origen de la comunicaci\u00f3n de estas instituciones, sus departamentos de comunicaci\u00f3n, el personal, n\u00famero, formaci\u00f3n, etc., Y por \u00faltimo, se ha comprobado qu\u00e9 modelos\/s de relaciones p\u00fablicas se est\u00e1n practicando en los museos. La entrevista en profundidad, el an\u00e1lisis de contenido, la observaci\u00f3n directa no participante, son algunas de las t\u00e9cnicas que han permitido obtener la informaci\u00f3n necesaria para el posterior an\u00e1lisis y comprobaci\u00f3n de hip\u00f3tesis. el conocimiento de la gesti\u00f3n comunicativa, permite descubrir las tendencias en esta gesti\u00f3n, as\u00ed como, identificar los posibles puntos d\u00e9biles y descubrir oportunidades para el futuro.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La gesti\u00f3n de la comunicaci\u00f3n en los museos de Madrid: auditoria de relaciones p\u00fablicas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La gesti\u00f3n de la comunicaci\u00f3n en los museos de Madrid: auditoria de relaciones p\u00fablicas <\/li>\n<li><strong>Autor:<\/strong>\u00a0 M\u00f3nica Vi\u00f1aras Abad <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 07\/12\/2005<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mar\u00eda Teresa Garc\u00eda Nieto<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco javier Davara rodr\u00edguez <\/li>\n<li>jordi Xifra triad\u00fa (vocal)<\/li>\n<li>Antonio Castillo esparcia (vocal)<\/li>\n<li>vicente paul Capriotti peri (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de M\u00f3nica Vi\u00f1aras Abad El objetivo de esta investigaci\u00f3n es conocer y analizar la comunicaci\u00f3n que est\u00e1n realizando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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