{"id":78224,"date":"2018-03-09T23:23:50","date_gmt":"2018-03-09T23:23:50","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/metodologa%c2%ada-para-la-presencia-de-las-zonas-tura%c2%adsticas-espanolas-e-internet-las-organizaciones-de-destinos-tura%c2%adsticos\/"},"modified":"2018-03-09T23:23:50","modified_gmt":"2018-03-09T23:23:50","slug":"metodologa%c2%ada-para-la-presencia-de-las-zonas-tura%c2%adsticas-espanolas-e-internet-las-organizaciones-de-destinos-tura%c2%adsticos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/metodologa%c2%ada-para-la-presencia-de-las-zonas-tura%c2%adsticas-espanolas-e-internet-las-organizaciones-de-destinos-tura%c2%adsticos\/","title":{"rendered":"Metodolog\u00eda para la presencia de las zonas tur\u00edsticas espa\u00f1olas e internet. las organizaciones de destinos tur\u00edsticos"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Pablo Diaz Luque <\/strong><\/h2>\n<p>La tesis ofrece una metodolog\u00eda para el an\u00e1lisis de la presencia oficial de los destinos tur\u00edsticos en internet. Para ello es estudian los principales elementos que deben poseer los sitios webs de promoci\u00f3n oficial de los destinos tur\u00edsticos administrativos. Estos elementos se agrupan en torno a 4 aspectos principales: informaci\u00f3n, distribuci\u00f3n, comunicaci\u00f3n interactiva e idiomas. As\u00ed, se construyen cuatro \u00edndices sint\u00e9ticos de 0 a 100 para medir los aspectos mencionados.  la metodolog\u00eda creada es posteriormente aplicada a las principales administraciones espa\u00f1olas: comunidades aut\u00f3nomas, provincias y municipios (capitales de provincia y ciudades aut\u00f3nomas). Los resultados generales registran una buena valoraci\u00f3n en el primer indicador de informaci\u00f3n. Sin embargo, el resto de indicadores obtienen puntuaciones bajas (comunicaci\u00f3n interactiva e idiomas) o muy bajas (distribuci\u00f3n).  adem\u00e1s, se observaron diferencias significativas entre las tres administraciones y entre las regiones espa\u00f1olas. En el primer caso las comunidades aut\u00f3nomas consiguen mejor valoraci\u00f3n en los cuatro indicadores frente al resto de administraciones. Las diferencias entre regiones se manifiestan de forma profunda comparando entre destinos de costa e interior. La primera tipolog\u00eda obtienen valoraciones significativamente superiores a la segunda.  previa construcci\u00f3n de la metodolog\u00eda se estudi\u00f3 la relevancia del turismo en la econom\u00eda espa\u00f1ola, y como los turistas utilizan cada vez m\u00e1s internet para realizar y planificar sus estancias tur\u00edsticas. Posteriormente se analizaron las principales administraciones tur\u00edsticas y como el marketing de las mismas se ve afectado a la hora de promocionar su destino tur\u00edstico por la presencia adecuada en internet.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Metodolog\u00eda para la presencia de las zonas tur\u00edsticas espa\u00f1olas e internet. las organizaciones de destinos tur\u00edsticos<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Metodolog\u00eda para la presencia de las zonas tur\u00edsticas espa\u00f1olas e internet. las organizaciones de destinos tur\u00edsticos <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Pablo Diaz Luque <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 13\/01\/2006<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Pedro Raya Mellado<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: jose Villena pe\u00f1a <\/li>\n<li>Francisco Sastre alberti (vocal)<\/li>\n<li>ram\u00f3n Valle cabrera (vocal)<\/li>\n<li>Jos\u00e9 Luis Caro herrero (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Pablo Diaz Luque La tesis ofrece una metodolog\u00eda para el an\u00e1lisis de la presencia oficial de los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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