{"id":79376,"date":"2006-01-04T00:00:00","date_gmt":"2006-01-04T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/gestion-de-la-comunicacion-en-las-instituciones-sanitarias-andaluzas\/"},"modified":"2006-01-04T00:00:00","modified_gmt":"2006-01-04T00:00:00","slug":"gestion-de-la-comunicacion-en-las-instituciones-sanitarias-andaluzas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/opinion-publica\/gestion-de-la-comunicacion-en-las-instituciones-sanitarias-andaluzas\/","title":{"rendered":"Gesti\u00f3n de la comunicaci\u00f3n en las instituciones sanitarias andaluzas"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Elena Becerra Mu\u00f1oz <\/strong><\/h2>\n<p>Palabras clave: comunicaci\u00f3n sanitaria, imagen de los hospitales, imagen de la sanidad en andaluc\u00eda, an\u00e1lisis de contenido de la prensa, gesti\u00f3n hospitalaria.     el sector de la salud va descubriendo paulatinamente -al igual que otros muchos- las posibilidades que le ofrece la cultura de la comunicaci\u00f3n y de la imagen. La adopci\u00f3n de modelos de gesti\u00f3n propios del mundo empresarial junto al aumento de protagonismo del usuario y la b\u00fasqueda de su satisfacci\u00f3n, suponen un nuevo concepto de gesti\u00f3n de las instituciones sanitarias p\u00fablicas. La informaci\u00f3n relacionada con la salud genera una gran alarma social y sit\u00faa al sector y a sus instituciones en situaciones de crisis que contribuyen a la formaci\u00f3n de la imagen negativa del sector. esta tesis doctoral expone la situaci\u00f3n en la que se encuentra el sector sanitario, el desarrollo que ha sufrido en los \u00faltimos a\u00f1os y los nuevos retos y necesidades que se le plantea. A trav\u00e9s de una amplia investigaci\u00f3n que analiza la prensa escrita -como generador de imagen y opini\u00f3n p\u00fablica- se presenta el reflejo que realizan acerca de los principales hospitales de andaluc\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Gesti\u00f3n de la comunicaci\u00f3n en las instituciones sanitarias andaluzas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Gesti\u00f3n de la comunicaci\u00f3n en las instituciones sanitarias andaluzas <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Elena Becerra Mu\u00f1oz <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/04\/2006<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Antonio Castillo Esparcia<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Aguilera moynao Miguel de <\/li>\n<li>Francisco Garc\u00eda Garc\u00eda (vocal)<\/li>\n<li>Manuel Pares maicas (vocal)<\/li>\n<li>Fernando Olivares delgado (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Elena Becerra Mu\u00f1oz Palabras clave: comunicaci\u00f3n sanitaria, imagen de los hospitales, imagen de la sanidad en andaluc\u00eda, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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