{"id":79880,"date":"2006-12-05T00:00:00","date_gmt":"2006-12-05T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/factores-que-influyen-en-la-definicion-de-una-estrategia-en-internet\/"},"modified":"2006-12-05T00:00:00","modified_gmt":"2006-12-05T00:00:00","slug":"factores-que-influyen-en-la-definicion-de-una-estrategia-en-internet","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/extremadura\/factores-que-influyen-en-la-definicion-de-una-estrategia-en-internet\/","title":{"rendered":"Factores que influyen en la definici\u00f3n de una estrategia en internet"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Borba Cruz Lopes Dias \u00e1lvaro De <\/strong><\/h2>\n<p>Despu\u00e9s del desencantamiento alrededor de internet como medio de distribuci\u00f3n y comunicaci\u00f3n por la mitad del a\u00f1o 2000, se entiende que est\u00e1 entrando en una nueva era para el comercio electr\u00f3nico.     en este contexto, esta investigaci\u00f3n intenta establecer un ecuadramiento y de los factores que influyen en la definici\u00f3n de una estrategia de internet, estableci\u00e9ndose una divisi\u00f3n de esos factores en cuatro grupos: comprador y su entorno; sector, caracter\u00edsticas del producto, caracter\u00edsticas de la empresa.     los tres primeros grupos corresponden al entorno y el \u00faltimo a la propia empresa, considerando la organizaci\u00f3n, los recursos humanos, la estructura, la cultura y otras capacidades como la tecnolog\u00eda y el marketing.     concluye con un modelo de desarrollo estrat\u00e9gico basado en el abordaje de los recursos y capacidades y con la aplicaci\u00f3n al modelo balanced scorecard.     se utilizaran estudios de caso y an\u00e1lisis estad\u00edsticos para inferior los resultados.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Factores que influyen en la definici\u00f3n de una estrategia en internet<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Factores que influyen en la definici\u00f3n de una estrategia en internet <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Borba Cruz Lopes Dias \u00e1lvaro De <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Extremadura<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 12\/05\/2006<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> L\u00f3pez Salazar Pedro Eugenio<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: rafael Infante mac\u00edas <\/li>\n<li>Manuel Jos\u00e9 Selva dom\u00ednguez (vocal)<\/li>\n<li>felix ramon Doldan tie (vocal)<\/li>\n<li>tom\u00e1s m. Ba\u00f1egil palacios (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Borba Cruz Lopes Dias \u00e1lvaro De Despu\u00e9s del desencantamiento alrededor de internet como medio de distribuci\u00f3n y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[949,5099],"tags":[171329,18578,154096,8207,3739,19595],"class_list":["post-79880","post","type-post","status-publish","format-standard","hentry","category-extremadura","category-marketing","tag-borba-cruz-lopes-dias-alvaro-de","tag-felix-ramon-doldan-tie","tag-lopez-salazar-pedro-eugenio","tag-manuel-jose-selva-dominguez","tag-rafael-infante-macias","tag-tomas-m-banegil-palacios"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/79880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=79880"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/79880\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=79880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=79880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=79880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}