{"id":80356,"date":"1999-09-07T00:00:00","date_gmt":"1999-09-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/un-programa-de-marketing-social-aplicacion-al-entorno-familiar-de-los-esquizofrenicos\/"},"modified":"1999-09-07T00:00:00","modified_gmt":"1999-09-07T00:00:00","slug":"un-programa-de-marketing-social-aplicacion-al-entorno-familiar-de-los-esquizofrenicos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-medicas\/un-programa-de-marketing-social-aplicacion-al-entorno-familiar-de-los-esquizofrenicos\/","title":{"rendered":"Un programa de marketing social. aplicaci\u00f3n al entorno familiar de los esquizofrenicos."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Antonio Leal Jim\u00e9nez <\/strong><\/h2>\n<p>La investigaci\u00f3n que ha dado lugar a esta tesis doctoral se enmarca en el area de comercializacion e investigaci\u00f3n de mercados, concretamente en el marketing. La aplicaci\u00f3n de sus conceptos y t\u00e9cnicas demostradas en el sector comercial tiene un inmenso potencial para influir en problemas como el que nos ocupa, siempre y cuando sea utilizado en beneficio de la sociedad y no para fines particulares.  el objetivo principal planteado fue el de tratar de ayudar a resolver uno de los grandes problemas con los que se enfrentan los familiares de los enfermos mentales, en especial los de los esquizofrenicos, con motivo de la vuelta del enfermo al entorno socio-familiar. Este hecho seha producido como consecuencia de la progresiva desaparici\u00f3n de los manicomios, tras la reforma psiquiatrica iniciada en la comunidad andaluza en 1984.  la idea negativa preconcebida de la sociedad hacia este tipo de enfermos hace que los propios familiares consideren su situaci\u00f3n como una verg\u00ed\u00bcenza que hay que ocultar a toda costa. La falta de informaci\u00f3n sobre la enfermedad y como abordar la adaptacion, hace necesario que se proponga la aplicaci\u00f3n de tecncias de marketing para conseguir el cambio de actitudes y comportamientos hacia esa poblacion adoptante.  los resultados de la investigaci\u00f3n han permitido establecer un marco teorico del marketing social, definir el proceso de direcci\u00f3n estrategica y elaborar un plan de marketing.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Un programa de marketing social. aplicaci\u00f3n al entorno familiar de los esquizofrenicos.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Un programa de marketing social. aplicaci\u00f3n al entorno familiar de los esquizofrenicos. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Antonio Leal Jim\u00e9nez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 C\u00e1diz<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 09\/07\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Serrano G\u00f3mez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: enrique Diez de castro <\/li>\n<li>Jos\u00e9 Luis Santos arrebola (vocal)<\/li>\n<li>Juan  Manuel Rey julia (vocal)<\/li>\n<li>enrique Bigne alca\u00f1iz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Antonio Leal Jim\u00e9nez La investigaci\u00f3n que ha dado lugar a esta tesis doctoral se enmarca en el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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