{"id":80771,"date":"2018-03-10T00:04:32","date_gmt":"2018-03-10T00:04:32","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/coaliciones-horizontales-de-venta-para-el-desarrollo-de-mercados-internacionales-analisis-de-sus-caractera%c2%adsticas-e-incidencia-de-los-factores-de-ambito-interno-sobre-su-desempeno\/"},"modified":"2018-03-10T00:04:32","modified_gmt":"2018-03-10T00:04:32","slug":"coaliciones-horizontales-de-venta-para-el-desarrollo-de-mercados-internacionales-analisis-de-sus-caractera%c2%adsticas-e-incidencia-de-los-factores-de-ambito-interno-sobre-su-desempeno","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/coaliciones-horizontales-de-venta-para-el-desarrollo-de-mercados-internacionales-analisis-de-sus-caractera%c2%adsticas-e-incidencia-de-los-factores-de-ambito-interno-sobre-su-desempeno\/","title":{"rendered":"Coaliciones horizontales de venta para el desarrollo de mercados internacionales: an\u00e1lisis de sus caracter\u00edsticas e incidencia de los factores de \u00e1mbito interno sobre su desempe\u00f1o"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  L\u00f3pez Navarro Miguel \u00e1ngel <\/strong><\/h2>\n<p>El trabajo se centra en el estudio de una modalidad de alianzas estrat\u00e9gicas como son las coaliciones horizontales de vente para el desarrollo de marcados internacionales. En la investigaci\u00f3n se pretende, una vez justiticada la constituci\u00f3n de este tipo de acuerdos y delimitadas sus caracter\u00edsticas organizativas -estructura de gobierno y relaciones entre las empreas participantes-, identificar aquellos factores de orden interno que influyen en mayor medida sobre el nivel de desempe\u00f1o de la relaci\u00f3n. Para ello, y a partir de la literatura sobre los deerminantes del \u00e9xito y fracaso de los acuerdos de cooperaci\u00f3n y de un estudio explorativo previo, se construye un modelo contingente a partir de dos dimensiones que delimitan el \u00e1mbito interno de la coalici\u00f3n: por un aparte, los factores asociados a la composici\u00f3n del grupo, y por otra, la estructura de gobierno de la relaci\u00f3n. En base al modelo se derivan una serie de hip\u00f3tesis acerca del efecto que los factores asociados a la composici\u00f3n del grupo ejercen sobre el nivel de desempe\u00f1o, adem\u00e1s del efecto moderador que la estructura de gobierno ejerce sobre dichas relaciones. Su contraste, b\u00e1sicamente a trav\u00e9s de la estimaci\u00f3n  de modeos de regresi\u00f3n lineal m\u00faltiple, se realiz\u00f3 sobre una muestra de 83 coaliciones constituidas al amparo de los programas de promoci\u00f3n del instituto espa\u00f1ol de comercio exterior.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Coaliciones horizontales de venta para el desarrollo de mercados internacionales: an\u00e1lisis de sus caracter\u00edsticas e incidencia de los factores de \u00e1mbito interno sobre su desempe\u00f1o<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Coaliciones horizontales de venta para el desarrollo de mercados internacionales: an\u00e1lisis de sus caracter\u00edsticas e incidencia de los factores de \u00e1mbito interno sobre su desempe\u00f1o <\/li>\n<li><strong>Autor:<\/strong>\u00a0  L\u00f3pez Navarro Miguel \u00e1ngel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Jaume i de castell\u00f3n<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 29\/09\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>C\u00e9sar Camis\u00f3n Zornoza<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 alvaro Cuervo garcia <\/li>\n<li>esteban Fernandez sanchez (vocal)<\/li>\n<li>Jos\u00e9 Mar\u00eda Veciana verges (vocal)<\/li>\n<li>Juan  Manuel Garc\u00eda falc\u00f3n (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de L\u00f3pez Navarro Miguel \u00e1ngel El trabajo se centra en el estudio de una modalidad de alianzas estrat\u00e9gicas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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