{"id":80843,"date":"1999-07-10T00:00:00","date_gmt":"1999-07-10T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/determinantes-de-la-orientacion-relacional-entre-suministrador-y-cliente-industrial-aplicacion-al-sector-del-transporte-de-bienes-por-carretera\/"},"modified":"1999-07-10T00:00:00","modified_gmt":"1999-07-10T00:00:00","slug":"determinantes-de-la-orientacion-relacional-entre-suministrador-y-cliente-industrial-aplicacion-al-sector-del-transporte-de-bienes-por-carretera","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/determinantes-de-la-orientacion-relacional-entre-suministrador-y-cliente-industrial-aplicacion-al-sector-del-transporte-de-bienes-por-carretera\/","title":{"rendered":"Determinantes de la orientacion relacional entre suministrador y cliente industrial. aplicaci\u00f3n al sector del transporte de bienes por carretera."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Guillermo Maraver Tarifa <\/strong><\/h2>\n<p>Se realiza un desarrollo te\u00f3rico inicial sobre el canal de distribuci\u00f3n con objeto de centrar el tema de estudio.  posteriormente, se procede a la revisi\u00f3n te\u00f3rica de las variables a analizar, par aestablecer as\u00ed las hip\u00f3tesis a contrastar, derivadas de un modelo estructural propuesto.  se describe la metodolog\u00eda y el estudio emp\u00edrico donde se analizan los resultados obtenidos.  se resumen finalmente las conclusiones derivadas a lo largo del trabajo y se poponen directrices para la gesti\u00f3n.  el objetivo de la presente tesis se deriva de las demandas realizadas tanto por parte de la administraci\u00f3n como por las empresas de transporte respcto a la necesidad de establecer y desarrollar relaciones estables con el cliente o cargador.  centramos nuestro inter\u00e9s en los aspectos comportamentales. Partimos de la interdependencia entres trasnportistas y cargador, as\u00ed como del nivel de comparaci\u00f3n entre alternativas, y analizamos su relaci\u00f3ncon otras variables como el poder, la confianza, la satisfacci\u00f3n, el conflicto y el compromiso.  diferenciamos el conflicto seg\u00fan sea funcional o disfuncional, para contrastar emp\u00edricamente sus efectos diferenciales sobre el compromiso de una empresa de tr ansporte hacia el establecimiento de realciones estables consu clientej principal. Seg\u00fan los resultados obtenidos, el conflicto funcional puede coexistir con una oreintaci\u00f3n relacional.  clarificamos tambi\u00e9n el efecto indirecto que el poder del transportista teien sobre el compromiso.  contrastamos que el pincipal deteminante del compomiso es el nivel de satisfacci\u00f3n del transportista con su relaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Determinantes de la orientacion relacional entre suministrador y cliente industrial. aplicaci\u00f3n al sector del transporte de bienes por carretera.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Determinantes de la orientacion relacional entre suministrador y cliente industrial. aplicaci\u00f3n al sector del transporte de bienes por carretera. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Guillermo Maraver Tarifa <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Granada<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 07\/10\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Enrique Martin Armario<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: enrique Diez de castro <\/li>\n<li>enrique Bigne alca\u00f1iz (vocal)<\/li>\n<li>Juan  Antonio Trespalacios gutierrez (vocal)<\/li>\n<li>agueda Esteban talaya (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Guillermo Maraver Tarifa Se realiza un desarrollo te\u00f3rico inicial sobre el canal de distribuci\u00f3n con objeto de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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