{"id":80973,"date":"2018-03-10T00:04:48","date_gmt":"2018-03-10T00:04:48","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-publicidad-en-la-prensa-de-santa-cruz-de-tenerife-en-la-segunda-mitad-del-siglo-xix\/"},"modified":"2018-03-10T00:04:48","modified_gmt":"2018-03-10T00:04:48","slug":"la-publicidad-en-la-prensa-de-santa-cruz-de-tenerife-en-la-segunda-mitad-del-siglo-xix","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/historia\/la-publicidad-en-la-prensa-de-santa-cruz-de-tenerife-en-la-segunda-mitad-del-siglo-xix\/","title":{"rendered":"La publicidad en la prensa de santa cruz de tenerife en la segunda mitad del siglo xix"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Cristina Alvarez Roque <\/strong><\/h2>\n<p>La tesis de publicidad en la prensa de santa cruz de tenerife en la segunda mitad del siglo xix realiza un exhaustivo analisis de las publicaciones periodicas de los ultimos a\u00f1os del pasado siblo, a partir de la visi\u00f3n sociol\u00f3gica que determinaba que, en esos cincuenta a\u00f1os se produjeran pujanzas llamativas en las publicaciones que les confiere unas singularidades atractivas a los papeles que recogen la naciente publicidad canaria.  el estudio desarrollado permite conocer, a trav\u00e9s de las paginas de los diarios, el car\u00e1cter de un floreciente comercio isle\u00f1o. Se aborda el an\u00e1lisis desde la perspectiva de la influencia que los incipientes reclamos publicitarios del pasado siglo tenian sobre la sociedad tinerfe\u00f1a.  para la elaboraci\u00f3n del trabajo se estima conveniente establecer una catalogaci\u00f3n de la prensa, que permite centrarse en los mensajes publicitarios desde un putno de vista comparativo.  de esta manera, se desarrolla la investigaci\u00f3n sobre ochenta y cinco cabeceras, desde la exploraci\u00f3n, catalogaci\u00f3n y registro de miles de p\u00e1ginas, desde un planteamiento descriptivo, en primer lugar, para posteriormente ahondar en los caracteres cualitativos, entre los que trat\u00e1ndose de publicidad es necesario destacar los elementos persuasivos del mensajes.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La publicidad en la prensa de santa cruz de tenerife en la segunda mitad del siglo xix<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La publicidad en la prensa de santa cruz de tenerife en la segunda mitad del siglo xix <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Cristina Alvarez Roque <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 La laguna<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 21\/10\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Ricardo Aciron Royo<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Luis Nu\u00f1ez ledeveze <\/li>\n<li>teresa Nore\u00f1a salto (vocal)<\/li>\n<li>pastora Moreno espinoza (vocal)<\/li>\n<li>adrian Aleman  de armas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Cristina Alvarez Roque La tesis de publicidad en la prensa de santa cruz de tenerife en la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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