{"id":81173,"date":"1999-10-11T00:00:00","date_gmt":"1999-10-11T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/retailing-strategies\/"},"modified":"1999-10-11T00:00:00","modified_gmt":"1999-10-11T00:00:00","slug":"retailing-strategies","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/retailing-strategies\/","title":{"rendered":"Retailing strategies"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Ord\u00f3\u00f1ez De Haro Jos\u00e9 Manuel <\/strong><\/h2>\n<p>Esta tesis est\u00e1 organizada para analizar desde la decisi\u00f3ninicial de la empresa conr especto a su formato de venta hasta el papel estrat\u00e9gico de diferentes variables que la empresa puede utilizar una vez que se ha establecido en el mercado. El cap\u00edtulo 12 analiza la estrategia \u00f3ptima del formato de venta bajo incertidumbre, ofreciendo una explicaci\u00f3n plausible para el \u00e9xito de nuevas formas de venta al detalle tales como internet. la empresa, a medido que obtiene inforamci\u00f3n valiosa acerca de las condiciones de mercado, lleva a cabo un proceso adaptativo para ajustarse a dichas condiciones.  los cap\u00edtulos 2 y 3 analizan aspectos relacionados con la interacci\u00f3n estrat\u00e9gica en el mercado oligopol\u00edstico y el comportamiento de la empresa bajo amenaza de entrada. El cap\u00edtulo 2 considera unmodelo de diferenciaci\u00f3n horizontal de producto para analizar los efectos estrat\u00e9gicos de la publicidad persuasiva sobre la competencia en precios, la estructua de mercado y el bienestar social. El an\u00e1lisis de la publicidad perasiva como barrera a la entrada se\u00f1ala que las empresas incurren en excesivos costes tanto para detener como para acomodar la entrada.  el cap\u00edtulo 3 demuestra que varia cl\u00e1sulas a clientes reducen el coste de se\u00f1alizaci\u00f3n del precio l\u00edmite y de esta manera constituyen un valioso instruemnto para un monopolista establecido. Adem\u00e1s, planteamos aquella pol\u00edtica de mejor precio que es \u00f3ptima desde la perspectiva de la empresa establecida en caso de entrada.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Retailing strategies<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Retailing strategies <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Ord\u00f3\u00f1ez De Haro Jos\u00e9 Manuel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 10\/11\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Carmen Matutes Juan<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: ines Macho stadler <\/li>\n<li> Padilla balnco atilano Jorge (vocal)<\/li>\n<li>Mar\u00eda  paz Espinosa alejos (vocal)<\/li>\n<li>emili Grifell tatj\u00e9 (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ord\u00f3\u00f1ez De Haro Jos\u00e9 Manuel Esta tesis est\u00e1 organizada para analizar desde la decisi\u00f3ninicial de la empresa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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