{"id":81460,"date":"1999-01-12T00:00:00","date_gmt":"1999-01-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estudio-linguistico-discursivo-de-los-mensajes-publicitarios-de-las-revistas-espanola-e-inglesa\/"},"modified":"1999-01-12T00:00:00","modified_gmt":"1999-01-12T00:00:00","slug":"estudio-linguistico-discursivo-de-los-mensajes-publicitarios-de-las-revistas-espanola-e-inglesa","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/estudio-linguistico-discursivo-de-los-mensajes-publicitarios-de-las-revistas-espanola-e-inglesa\/","title":{"rendered":"Estudio linguistico discursivo de los mensajes publicitarios de las revistas: espa\u00f1ola e inglesa"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Ana Mar\u00eda Burdach Rudloff <\/strong><\/h2>\n<p>Esta tesis, en marcada en un ambito linguistico-discursivo interdisciplinario, plantea que los mensajes de cosmetica de las revistas hola y woman\u00c2\u00bfs own, del a\u00f1o 1994, se encuentran organizados, jerarquicamente en torno a una macro-relacion semantica de tipo problema-solucion, actualizada en recursos linguistico-discursivos reiterativos que actuan como se\u00f1ales lexico-gramaticales retrospectivas y prospectivas que constituyen indicios textuales de estrategias semanticas y retoricas subyacentes.  el estudio identifica, analiza y describe, en los planos del discurso, de la pragmatica y de la semi\u00f3tica-      , la macrorelacion semantica problema-solucion e instrumento-logro, los patrones de cohexion lexica y los recursos linguistico-discursivos de se\u00f1alamiento de esta macro-relacion; el tipo de formato visual seg\u00fan el tipo de interaccion entre emisor y receptor; las estrategias persuasivas m\u00e1s frecuentes y la interelacion entre los signos del mensaje y los recursos linguistico-discursivos empleados por el emisor para apelar al receptor femenino de dos comunidades culturales diferentes. Todo ello, a partir de una metodolog\u00eda plural.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estudio linguistico discursivo de los mensajes publicitarios de las revistas: espa\u00f1ola e inglesa<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estudio linguistico discursivo de los mensajes publicitarios de las revistas: espa\u00f1ola e inglesa <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Ana Mar\u00eda Burdach Rudloff <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Valladolid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/12\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>C\u00e9sar Hern\u00e1ndez Alonso<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: emilio Ridruejo alonso <\/li>\n<li>\u00e1ngel Rodr\u00edguez gonz\u00e1lez (vocal)<\/li>\n<li>salvador Guti\u00e9rrez ord\u00f3\u00f1ez (vocal)<\/li>\n<li>hernan Urrutia cardenas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ana Mar\u00eda Burdach Rudloff Esta tesis, en marcada en un ambito linguistico-discursivo interdisciplinario, plantea que los mensajes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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