{"id":81477,"date":"1999-02-12T00:00:00","date_gmt":"1999-02-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-proceso-de-captacion-de-los-costes-de-marketing-interrelacion-contabilidad-marketing-estudio-del-caso-ainia\/"},"modified":"1999-02-12T00:00:00","modified_gmt":"1999-02-12T00:00:00","slug":"el-proceso-de-captacion-de-los-costes-de-marketing-interrelacion-contabilidad-marketing-estudio-del-caso-ainia","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-proceso-de-captacion-de-los-costes-de-marketing-interrelacion-contabilidad-marketing-estudio-del-caso-ainia\/","title":{"rendered":"El proceso de captaci\u00f3n de los costes de marketing. interrelaci\u00f3n contabilidad-marketing. estudio del caso ainia."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Pablo Vicente Alcoy Sapena <\/strong><\/h2>\n<p>El objetivo de la tesis es doble, en primer lugar se realiza una revisi\u00f3n de la literatura contable y de marketing, para determinar los nexos de union entre ambas, y en segundo lugar comparar los resultados del estudio emp\u00edrico obtenidos en nuestra investigaci\u00f3n, con los trabajos anteriores realizados por wilson y bancroft(1983) y ratnatunga(1988), para comprobar en que medida las empresas asociadas a ainia se han adaptado a los cambios generados en el entorno durante esta ultima decada.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El proceso de captaci\u00f3n de los costes de marketing. interrelaci\u00f3n contabilidad-marketing. estudio del caso ainia.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El proceso de captaci\u00f3n de los costes de marketing. interrelaci\u00f3n contabilidad-marketing. estudio del caso ainia. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Pablo Vicente Alcoy Sapena <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Universitat de val\u00e9ncia (estudi general)<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 02\/12\/1999<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Vicente M Ripoll Feliu<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: vicente Serra salvador <\/li>\n<li>salvador Carmona moreno (vocal)<\/li>\n<li>emma Castello tialiani (vocal)<\/li>\n<li>felipe Blanco ibarra (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Pablo Vicente Alcoy Sapena El objetivo de la tesis es doble, en primer lugar se realiza una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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