{"id":82351,"date":"2000-01-01T00:00:00","date_gmt":"2000-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/metodos-heuristicos-y-creacion-publicitaria\/"},"modified":"2000-01-01T00:00:00","modified_gmt":"2000-01-01T00:00:00","slug":"metodos-heuristicos-y-creacion-publicitaria","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/metodos-heuristicos-y-creacion-publicitaria\/","title":{"rendered":"Metodos heuristicos y creacion publicitaria."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Miguel Ba\u00f1os Gonzalez <\/strong><\/h2>\n<p>En esta tesis se investiga sobre la influencia de los m\u00e9todos heur\u00edsticos en la creaci\u00f3n publicitaria.  se trata de conocer si los grupos que utilizan m\u00e9todos de incentivaci\u00f3n generan m\u00e1s creatividad que los grupos que no emplean estos m\u00e9todos. Tambi\u00e9n se investiga sobre la importancia que tiene la experiencia profesional y los conocimientos sobre m\u00e9todos de creatividad en la creaci\u00f3n publicitaria.  para comprobar si se cumplen estos puntos, hemos reunido 6 grupos, que utilizan diferentes m\u00e9todos, de cada una de las siguientes tipolog\u00edas: creativos publicitarios, estudiantes de m\u00e9todos de creatividad y estudiantes sin experiencia profesional en publicidad ni conocimientos de creatividad.  en el experimento, todos los grupos han trabajado sobre el briefing real de ayuda en acci\u00f3n. Para medir los resultados se han codificado seis factores (fluidez, flexibilidad, originalidad, elaboraci\u00f3n, coherencia interna y adecuaci\u00f3n) evaluados por 12 jueces con diferentes actividades profesionales.  los resultados demuestran que los m\u00e9todos heur\u00edsticos mejoran la creatividad publicitaria ya que los grupos de control han obtenido los peores resultados. por otra parte, la experiencia profesional es fundamental en esta actividad, como lo es tambi\u00e9n conocer los m\u00e9todos de creatividad, ya que los grupos de la tipolog\u00eda 3 obtuvieron los peores resultados en cinco de los seis factores evaluados.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Metodos heuristicos y creacion publicitaria.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Metodos heuristicos y creacion publicitaria. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Miguel Ba\u00f1os Gonzalez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Garcia Garcia<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: isidro Moreno s\u00e1nchez <\/li>\n<li>angel Rodriguez bravo (vocal)<\/li>\n<li>Miguel De aguilera moyano (vocal)<\/li>\n<li>vicente Pe\u00f1a timon (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Miguel Ba\u00f1os Gonzalez En esta tesis se investiga sobre la influencia de los m\u00e9todos heur\u00edsticos en la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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