{"id":82362,"date":"2000-01-01T00:00:00","date_gmt":"2000-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-confucionismo-y-el-mundo-de-la-publicidad\/"},"modified":"2000-01-01T00:00:00","modified_gmt":"2000-01-01T00:00:00","slug":"el-confucionismo-y-el-mundo-de-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-confucionismo-y-el-mundo-de-la-publicidad\/","title":{"rendered":"El confucionismo y el mundo de la publicidad."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Kyoon Kim Do <\/strong><\/h2>\n<p>La investigaci\u00f3n destinada a descubrir las relaciones de los contenidos de la comunicaci\u00f3n publicitaria con el contexto social y cultural de la sociedad en que surge este fen\u00f3meno comunicativo, se constituye como una parcela de enorme importancia para aquellos que quieren conseguir las metas pragm\u00e1ticas dentro de todas las \u00e1reas de la investigaci\u00f3n publicitaria.  el confucianismo, una filosof\u00eda de origen chino, fue la corriente filos\u00f3fica que tuvo mayor impacto sociocultural en la sociedad coreana entre todas aquellas filosof\u00edas y religiones presentadas en esta sociedad, abarcando todos los fen\u00f3menos sociales y culturales tales como: la pol\u00edtica, la econom\u00eda, la sociedad, la cultura y tambi\u00e9n la orientaci\u00f3n al valor cultural de los coreanos.  as\u00ed pues, el an\u00e1lisis de las interdependencias existentes entre la cultura tradicional coreana y la orientaci\u00f3n al valor tradicional del pueblo coreano, y tambi\u00e9n entre esta \u00faltima y el fen\u00f3meno comunicativo de la publicidad coreana y la exploraci\u00f3n de los refejos de la orientaci\u00f3n al valor tradicional en el proceso de creaci\u00f3n de los mensajes publicitarios coreanos son los que constituyen las principales finalidades cient\u00edficas de esta tesis y, a su vez, las conclusiones que aportamos a trav\u00e9s de los estudios literarios y bibliogr\u00e1ficos de las diversas parcelas y las investigaciones emp\u00edricas realizadas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El confucionismo y el mundo de la publicidad.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El confucionismo y el mundo de la publicidad. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Kyoon Kim Do <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rafael Lopez Lita<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Luis Solano fleta <\/li>\n<li>paloma Hoyuela sanchez (vocal)<\/li>\n<li>Mar\u00eda isabel De salas nestares (vocal)<\/li>\n<li>vicente Gonzalez catala (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Kyoon Kim Do La investigaci\u00f3n destinada a descubrir las relaciones de los contenidos de la comunicaci\u00f3n publicitaria [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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