{"id":82370,"date":"2000-01-01T00:00:00","date_gmt":"2000-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-documental-teoria-y-praxis-de-la-aplicacion-de-las-tecnicas-de-marketing-a-los-centros-de-documentacion\/"},"modified":"2000-01-01T00:00:00","modified_gmt":"2000-01-01T00:00:00","slug":"marketing-documental-teoria-y-praxis-de-la-aplicacion-de-las-tecnicas-de-marketing-a-los-centros-de-documentacion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/marketing-documental-teoria-y-praxis-de-la-aplicacion-de-las-tecnicas-de-marketing-a-los-centros-de-documentacion\/","title":{"rendered":"Marketing documental: teoria y praxis de la aplicacion de las tecnicas de marketing a los centros de documentacion."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Perez Espinosa Juan  Carlos <\/strong><\/h2>\n<p>Una de las mayores innovaciones que ha sufrido el producto informativo en su proceso documental lo constituye, sin la menor duda, su consideraci\u00f3n actual como producto.  dentro de las coordenadas del mismo, esta caracter\u00edstica est\u00e1 tomando parte en la carrera tecnol\u00f3gica, en tal medida, que ese mismo producto es recuperable a distancia incluso en sus facetas multimedia.  conven\u00eda estudiar por tanto, tanto a la luz de las modernas corrientes del marketing, como a la de los conceptos fundamentales del mismo, las variantes aplicativas que inciden en el campo de la documentaci\u00f3n.  es lo que hemos intentado compendiar en la presente tesis doctoral, dejando al mismo tiempo patente el hecho de que estas consideraciones y sus conclusiones respectivas, est\u00e1n abiertas tanto a las modernas innovaciones tecnol\u00f3gicas, como a las variaciones conceptuales que de ellas dimanan constantemente.  con todo ello, pretendemos extraer del \u00e1mbito del marketing, las inmensas posibilidades que el mismo ofrece para el proceso informativo &#8211; documental.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Marketing documental: teoria y praxis de la aplicacion de las tecnicas de marketing a los centros de documentacion.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Marketing documental: teoria y praxis de la aplicacion de las tecnicas de marketing a los centros de documentacion. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Perez Espinosa Juan  Carlos <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Espinosa Temi\u00f1o Blanca Nieves<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: felix Sagredo fernandez <\/li>\n<li>Jos\u00e9 Antonio Moreiro gonzalez (vocal)<\/li>\n<li>Mar\u00eda Pinto molina (vocal)<\/li>\n<li>Jos\u00e9 Antonio G\u00f3mez hern\u00e1ndez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Perez Espinosa Juan Carlos Una de las mayores innovaciones que ha sufrido el producto informativo en su [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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