{"id":82732,"date":"2000-01-01T00:00:00","date_gmt":"2000-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-influencia-de-los-scripts-en-las-respuestas-de-satisfaccion-del-consumidor-de-servicios-turisticos\/"},"modified":"2000-01-01T00:00:00","modified_gmt":"2000-01-01T00:00:00","slug":"la-influencia-de-los-scripts-en-las-respuestas-de-satisfaccion-del-consumidor-de-servicios-turisticos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia\/la-influencia-de-los-scripts-en-las-respuestas-de-satisfaccion-del-consumidor-de-servicios-turisticos\/","title":{"rendered":"La influencia de los scripts en las respuestas de satisfaccion del consumidor de servicios turisticos."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carlos Enrique Falces Delgado <\/strong><\/h2>\n<p>Se analiza el efecto de las experiencias que discrepan con el conocimiento del consumidor sobre un producto o servicio, en la in-satisfacci\u00f3n experimentada durante el uso de ese servicio y en las actitudes globales hacia ese servicio. A partir de la teor\u00eda de los scripts (abelson,1981; schank y abelson, 1977) y de la evidencia emp\u00edrica previa (e.G., Espinel, 1997; falces, 1997), se propone un modelo sobre la influencia de los diferentes tipos de interrupci\u00f3n del script (obst\u00e1culos y errores) en la polarizaci\u00f3n de las evaluaciones del consumidor. De acuerdo con el modelo propuesto, los resultados de los cinco estudios realizados muestran como las discrepancias que reflejan un bloqueo de secuencia de acciones del script (obst\u00e1culos) dan lugar a evaluaciones m\u00e1s extremas que cuando la discrepancia muestra un resultado at\u00edpico que no bloquea el desarrollo de la acci\u00f3n (errores). Este efecto es mayor cuando las discrepancias se resuelven con \u00e9xito y en acciones de menor relevancia respecto al objetivo del script. Por otra parte, los obst\u00e1culos se recuerdan mejor que los errores y tienden a polarizar la actitud global del consumidor hacia el servicio evaluado, los resultados obtenidos apoyan el modelo propuesto como una alternativa al marco te\u00f3rico de la des\/confirmaci\u00f3n de expectativas (oliver, 1980).<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La influencia de los scripts en las respuestas de satisfaccion del consumidor de servicios turisticos.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La influencia de los scripts en las respuestas de satisfaccion del consumidor de servicios turisticos. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carlos Enrique Falces Delgado <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Benjam\u00edn Sierra D\u00edez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: amalio Blanco abarca <\/li>\n<li>Javier Alonso rivas (vocal)<\/li>\n<li>Jos\u00e9 Mar\u00eda Le\u00f3n  rubio (vocal)<\/li>\n<li>ismael Quintanilla pardo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carlos Enrique Falces Delgado Se analiza el efecto de las experiencias que discrepan con el conocimiento del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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