{"id":82800,"date":"2000-01-01T00:00:00","date_gmt":"2000-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/politicas-de-publicidad-y-promocion-en-el-sector-de-alimentacion-y-bebidas-en-espana-diferencias-entre-empresas-familiares-y-no-familiares\/"},"modified":"2000-01-01T00:00:00","modified_gmt":"2000-01-01T00:00:00","slug":"politicas-de-publicidad-y-promocion-en-el-sector-de-alimentacion-y-bebidas-en-espana-diferencias-entre-empresas-familiares-y-no-familiares","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/politicas-de-publicidad-y-promocion-en-el-sector-de-alimentacion-y-bebidas-en-espana-diferencias-entre-empresas-familiares-y-no-familiares\/","title":{"rendered":"Politicas de publicidad y promocion en el sector de alimentacion y bebidas en espa\u00f1a. diferencias entre empresas familiares y no familiares."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Rosalia Gallo Martinez <\/strong><\/h2>\n<p>La presente tesis: \u00abpol\u00edticas de publicidad y promoci\u00f3n en el sector de alimentaci\u00f3n y bebidas en espa\u00f1a. Diferencias entre empresas familiares y empresas no familiares\u00bb es una tesis de refutaci\u00f3n, cuyos resultados se aplican a la teor\u00eda, no a la generalidad de las empresas.  la tesis realiza una doble aportaci\u00f3n, en primer lugar realiza un trabajo de investigaci\u00f3n te\u00f3rica necesario para mostrar el marco te\u00f3rico convencional de explicaci\u00f3n del comportamiento diferencial esperable de las empresas familiares en cuanto a inversi\u00f3n en publicidad y promoci\u00f3n.  la segunda aportaci\u00f3n es de orden emp\u00edrico y permite aumentar el acercamiento a la realidad de las empresas. Y ello se efect\u00faa a trav\u00e9s del estudio en profundidad de un grupo de empresas, lo cual permite poner de manifiesto la insuficiencia del marco te\u00f3rico com\u00fanmente aceptado para explicar adecuadamente el comportamiento observado en las empresas familiares en cuanto a inversi\u00f3nen publicidad y promoci\u00f3n.  as\u00ed mismo es \u00e9sta una tesis f\u00e9rtil, puesto que apunta la posible existencia de un marco t\u00e9orico alternativo que explique m\u00e1s adecuadamente el comportamiento diferencial de las empresas familiares. marco que constituye la principal l\u00ednea de investigaci\u00f3n futura producto de esta investigaci\u00f3n.#<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Politicas de publicidad y promocion en el sector de alimentacion y bebidas en espa\u00f1a. diferencias entre empresas familiares y no familiares.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Politicas de publicidad y promocion en el sector de alimentacion y bebidas en espa\u00f1a. diferencias entre empresas familiares y no familiares. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Rosalia Gallo Martinez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de catalunya<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Crespan Echegoyen Jos\u00e9 Luis<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Mar\u00eda Viedma mart\u00ed <\/li>\n<li>ram\u00f3n Adell ram\u00f3n (vocal)<\/li>\n<li>josep Mar\u00eda Rosanas marti (vocal)<\/li>\n<li>Jos\u00e9 Mar\u00eda Ricarte besc\u00f3s (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Rosalia Gallo Martinez La presente tesis: \u00abpol\u00edticas de publicidad y promoci\u00f3n en el sector de alimentaci\u00f3n y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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