{"id":84134,"date":"2000-07-04T00:00:00","date_gmt":"2000-07-04T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-solidaridad-y-la-competitividad-en-la-comunicacion-persuasiva\/"},"modified":"2000-07-04T00:00:00","modified_gmt":"2000-07-04T00:00:00","slug":"la-solidaridad-y-la-competitividad-en-la-comunicacion-persuasiva","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/la-solidaridad-y-la-competitividad-en-la-comunicacion-persuasiva\/","title":{"rendered":"La solidaridad y la competitividad en la comunicaci\u00f3n persuasiva"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Amaya Gil Albarova <\/strong><\/h2>\n<p>Esta tesis estudia la solidaridad y la competitividad como valores emergentes a trav\u00e9s de la comunicaci\u00f3n persuasiva los cuales entran en contradicci\u00f3n representando as\u00ed algunas conductas sociales actuales: en concreto la solidaridad asociada a otras cosas aparece como instrumento de competitividad.  la tesis se divide en tres partes:  * la primera parte estudia los lenguajes de la comunicaci\u00f3n persuasiva (c\u00f3digos verbales y no verbales). En el contexto actual y en relaci\u00f3n con la publicidad comercial y publicidad social.  * la segunda parte se centra en las contradicciones detectadas en los mensajes persuasivos de la publicidad y la propaganda que transmiten el valor de la solidaridad con intereses competitivos, con una explicaci\u00f3n desde el individualismo metodol\u00f3gico y las teor\u00edas del intercambio.  * la tercera parte intenta demostrar c\u00f3mo la solidaridad estar\u00eda siendo utilizada como instrumento de competitividad principalmente por las firmas comerciales y tambi\u00e9n por las organizaciones no gubernamentales y otras entidades p\u00fablicas y privadas, desde la reflexi\u00f3n de la competitividad como valor de contenido emergente.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La solidaridad y la competitividad en la comunicaci\u00f3n persuasiva<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La solidaridad y la competitividad en la comunicaci\u00f3n persuasiva <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Amaya Gil Albarova <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Zaragoza<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 07\/04\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Enrique Gast\u00f3n Sanz<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Juan  del Pino artacho <\/li>\n<li>Rafael Roda fern\u00e1ndez (vocal)<\/li>\n<li>Francisco Palacios romeo (vocal)<\/li>\n<li>Carlos G\u00f3mez bahillo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Amaya Gil Albarova Esta tesis estudia la solidaridad y la competitividad como valores emergentes a trav\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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