{"id":85598,"date":"2000-04-07T00:00:00","date_gmt":"2000-04-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-orientacion-al-mercado-y-el-rendimiento-el-caso-de-la-banca-comercial-espanola\/"},"modified":"2000-04-07T00:00:00","modified_gmt":"2000-04-07T00:00:00","slug":"la-orientacion-al-mercado-y-el-rendimiento-el-caso-de-la-banca-comercial-espanola","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-orientacion-al-mercado-y-el-rendimiento-el-caso-de-la-banca-comercial-espanola\/","title":{"rendered":"La orientacion al mercado y el rendimiento: el caso de la banca comercial espa\u00f1ola."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Francisco Jos\u00e9 Cossio Silva <\/strong><\/h2>\n<p>El trabajo se cenra en el estudio del enfoque de gesti\u00f3n basado enla orientaci\u00f3n al mercado, que se muestra como uno de los m\u00e1s adecuados para implantar en las empreas que operan en entornos turbulentos y altamente competitivos. Desde esta perspectiva, se analiza la relaci\u00f3n de causalidad entre dicho enfoque y la rentabilidad de las empresas. Para ello, se lleva a cabo una investigaci\u00f3n emp\u00edrica en el sector de las entidades financieras que operan en espa\u00f1a, tanto bancos como cajas de ahorros. Se analizan igualmente el nexo entre orientaci\u00f3n al mercado, dimension de la empresa, estrategia de las firmas (detecci\u00f3n de grupos estrategicos) y rentabilidad, media esta \u00faltima magnitud de forma directa e indirecta, es decir, a trav\u00e9s de otras variables intermedias de resultados.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La orientacion al mercado y el rendimiento: el caso de la banca comercial espa\u00f1ola.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La orientacion al mercado y el rendimiento: el caso de la banca comercial espa\u00f1ola. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Francisco Jos\u00e9 Cossio Silva <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 04\/07\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Enrique Diez De Castro<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Luis Gal\u00e1n gonz\u00e1lez <\/li>\n<li>Francisco Javier Landa bercebal (vocal)<\/li>\n<li> Barreiro fern\u00e1ndez Jos\u00e9 Manuel (vocal)<\/li>\n<li>  (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Francisco Jos\u00e9 Cossio Silva El trabajo se cenra en el estudio del enfoque de gesti\u00f3n basado enla [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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