{"id":85847,"date":"2000-11-07T00:00:00","date_gmt":"2000-11-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-estrategia-de-marketing-de-las-universidades-privadas-en-espana\/"},"modified":"2000-11-07T00:00:00","modified_gmt":"2000-11-07T00:00:00","slug":"la-estrategia-de-marketing-de-las-universidades-privadas-en-espana","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-estrategia-de-marketing-de-las-universidades-privadas-en-espana\/","title":{"rendered":"La estrategia de marketing, de las universidades privadas en espa\u00f1a."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Martinez Caballero M. Elsa <\/strong><\/h2>\n<p>El estudio se divide en dos partes, una corresponde al analisis estructural del sistema universitario: fines, situacion actual, historia, legislacion, oferta y demanda, lineas de investigacion, marketing y educacion.  la otra parte corresponde al analisis empirico, en el que se estudia la oferta y la demanda de las seis universidades privadas de Madrid: alfonso x el sabio, antonio de nebrija, europea de Madrid, pontificia de cormillas, pontificia de salamanca y san pablo ceu.  en la oferta se realiza una encuesta a los directivos de estas universidades sobre los aspectos que consideran mas satisfactorias en sus universidades, las que consideren mas importantes para evaluar una universidad y aquellos factores en los que estan peor o mayor que el resto de universidades publicas y privadas.  en el estudio de la demanda, se realizan 1006 encuestas a alumnos de estas univ. Para conocer su perfil, fuentes utilizadas, motivos de eleccion, grado de satisfaccion e imagen de las universidades publicas y privadas de Madrid.  se comparan por ultimo los resultados obtenidos del estudio de la oferta y la demanda.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La estrategia de marketing, de las universidades privadas en espa\u00f1a.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La estrategia de marketing, de las universidades privadas en espa\u00f1a. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Martinez Caballero M. Elsa <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Alcal\u00e1<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 11\/07\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Miguel Santesmases Mestre<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: clemente Del rio g\u00f3mez <\/li>\n<li>Juan Gonzalez-anleo (vocal)<\/li>\n<li>carmelina Vela (vocal)<\/li>\n<li>Alberto Parejo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Martinez Caballero M. Elsa El estudio se divide en dos partes, una corresponde al analisis estructural del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[17426,82,963,5099,1302,22393],"tags":[180531,43473,4683,180530,180529,17675],"class_list":["post-85847","post","type-post","status-publish","format-standard","hentry","category-alcala","category-ciencias-economicas","category-economia-sectorial","category-marketing","category-organizacion-y-gestion-de-empresas","category-sector-de-la-educacion","tag-alberto-parejo","tag-carmelina-vela","tag-clemente-del-rio-gomez","tag-juan-gonzalez-anleo","tag-Martinez-caballero-m-elsa","tag-miguel-santesmases-mestre"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/85847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=85847"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/85847\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=85847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=85847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=85847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}