{"id":86937,"date":"2018-03-10T00:11:38","date_gmt":"2018-03-10T00:11:38","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/fundamentos-metodologicos-de-la-evaluacion-la-evaluacion-e-c-s-i-indice-de-satisfaccion-del-consumidor-europeo\/"},"modified":"2018-03-10T00:11:38","modified_gmt":"2018-03-10T00:11:38","slug":"fundamentos-metodologicos-de-la-evaluacion-la-evaluacion-e-c-s-i-indice-de-satisfaccion-del-consumidor-europeo","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/fundamentos-metodologicos-de-la-evaluacion-la-evaluacion-e-c-s-i-indice-de-satisfaccion-del-consumidor-europeo\/","title":{"rendered":"Fundamentos metodologicos de la evaluacion. la evaluacion e.c.s.i. indice de satisfacci\u00f3n del consumidor europeo"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Enrique Carreras Romero <\/strong><\/h2>\n<p>El \u00edndice del consumidor europeo ecsi, de muy reciente aparici\u00f3n si tenemos en cuenta que la fase piloto, en la que ha participado nuestro pa\u00eds, acaba de finalizar en noviembre del 99, supone un elemento adicional que se incorpora al campo de la sociolog\u00eda de la empresa, concretamente, al de la evaluaci\u00f3n por el consumidor  la tesis tiene un fuerte car\u00e1cter-metodol\u00f3gico. De hecho se va desplegando desde el palno epistemol\u00f3gico hasta el tecnol\u00f3gico en el que se fundamenta el ecsi. Del examen epistemol\u00f3gico derivamos la est ategia moderna en el campo de la investigaci\u00f3n aplicada: el aumento de la potencia explicativa de los modelos, reduciendo dos fuentes de error:  &#8211; en origen. Las nuevas escalas de magnitur para medir fen\u00f3menos psicologicos como la satisfacci\u00f3n, una aplicaci\u00f3n ha corroborado experimentalmente el mayor potencial predictivo. Adem\u00e1s, hemos verificado una asimetr\u00eda en el espectro de valoraci\u00f3n: la cantidad de informaci\u00f3n en t\u00e9rminos de escala que se requiere para la expresi\u00f3n de la conformidad es mayor que par a la expresi\u00f3n de la disconformidad.  &#8211; en el dise\u00f1o. La aplicaci\u00f3nde modelo sem (modelos de ecuaciones estructurales) convariables latentes, no obsevables (satisfacci\u00f3n, fidelizaci\u00f3n &#8230;) Mejora la potencia explicativa v\u00eda el aumento de la fiabilidad de las medidas.  el ecsi es un \u00edndice comparativo moderno que asume plenamente las orientaciones del postopostivismo acutal. No s\u00f3lo mide la satisfacci\u00f3n del consumidor, sino que se articula en un modelo m\u00e1s amplio, contextual, definido por siete componentes con vocaci\u00f3n predictiva: explicativos (imagen de la empresa, expectativas, calidad producto, calidad servicio y valor del servicio) y de rendimiento (satisfacci\u00f3n y fidelizaci\u00f3n).  la aplicaci\u00f3n de modelos sem con variables latentes permiten alcanzar valores predictivos muy superiores a los tradicionales (r= 0,08 \u00f3 superiores). el an\u00e1lisis de datos espa\u00f1oles han identificado 2 p<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Fundamentos metodologicos de la evaluacion. la evaluacion e.c.s.i. indice de satisfacci\u00f3n del consumidor europeo<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Fundamentos metodologicos de la evaluacion. la evaluacion e.c.s.i. indice de satisfacci\u00f3n del consumidor europeo <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Enrique Carreras Romero <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 17\/10\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jose Vidal Beneyto<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: manuel L\u00f3pez navarro <\/li>\n<li>Francisco Javier Martin pliego (vocal)<\/li>\n<li> Mateo rivas m. Jos\u00e9 (vocal)<\/li>\n<li>bernabe Sarabai heydrich (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Enrique Carreras Romero El \u00edndice del consumidor europeo ecsi, de muy reciente aparici\u00f3n si tenemos en cuenta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[8346,324,996,269,270],"tags":[181595,182206,4681,5497,5541,93277],"class_list":["post-86937","post","type-post","status-publish","format-standard","hentry","category-actitud-del-consumidor","category-psicologia","category-psicologia-social","category-sociologia","category-sociologia-general","tag-bernabe-sarabai-heydrich","tag-enrique-carreras-romero","tag-francisco-javier-martin-pliego","tag-jose-vidal-beneyto","tag-manuel-lopez-navarro","tag-mateo-rivas-m-jose"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/86937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=86937"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/86937\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=86937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=86937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=86937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}