{"id":87036,"date":"2018-03-10T00:11:47","date_gmt":"2018-03-10T00:11:47","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/acumulacion-e-influencias-de-la-notoriedad-de-marca-en-el-comportamiento-del-consumidor\/"},"modified":"2018-03-10T00:11:47","modified_gmt":"2018-03-10T00:11:47","slug":"acumulacion-e-influencias-de-la-notoriedad-de-marca-en-el-comportamiento-del-consumidor","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/extremadura\/acumulacion-e-influencias-de-la-notoriedad-de-marca-en-el-comportamiento-del-consumidor\/","title":{"rendered":"Acumulaci\u00f3n e influencias de la notoriedad de marca en el comportamiento del consumidor"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Alejandro Del Moral Ag\u00fandez <\/strong><\/h2>\n<p>El inter\u00e9s e este trabajo se centra en la relaci\u00f3n entre el conocimiento de la marca que tiene el consumidor y su proceso de decisi\u00f3n; si bien, concretado dicho conocimiento a su nivel m\u00e1s elemental, a nivel de sus s\u00edmbolos externos(nombre,logotipo, etc.); Lo que denominamos notoriedad de marca: la notoriedad, siendo el objetivo analizar como \u00e9sta afecta al comportamiento del consumidor y a sus decisiones de compra o elecci\u00f3n. para ello, la tesis trata de responder a las pregunta \u00c2\u00bfqu\u00e9 es la notoriedad?, analizando su conceptualizaci\u00f3n y estructura;\u00c2\u00bfcu\u00e1l es su influencia sobre el consumidor?, Determinando como afect fundamentalmente a su proceso de decisi\u00f3n de compra; y \u00c2\u00bfc\u00f3mo puede acumularse?  se completa el trabajo con un estudio aplicado en el que se analizan las relaciones entre las diversas medidas de la notoriedad y se propone una tipolog\u00eda de marcas seg\u00fan la diferente configuraci\u00f3n de su capital de notoriedad.  el trabajo puede enmarcarse dentro de la l\u00ednea de investigaci\u00f3n relacionada con el conocimiento previo del consumidor (sobre las categor\u00edas de producto, las alternativas disponibles y sus caracter\u00edsticas o atributos) y su influencia en el proceso de decisi\u00f3n de compra, y en general en su comportamiento.  palabras claves: notoriedad de marca, comportamiento del consumidor, proceso de decisi\u00f3n de compra<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Acumulaci\u00f3n e influencias de la notoriedad de marca en el comportamiento del consumidor<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Acumulaci\u00f3n e influencias de la notoriedad de marca en el comportamiento del consumidor <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Alejandro Del Moral Ag\u00fandez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Extremadura<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 24\/10\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Tom\u00e1s M. Ba\u00f1egil Palacios<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Salvador Miquel Peris <\/li>\n<li>Enrique Bigne Alca\u00f1iz (vocal)<\/li>\n<li>Francisca Parra Guerrero (vocal)<\/li>\n<li>Salvador Ruiz De Maya (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Alejandro Del Moral Ag\u00fandez El inter\u00e9s e este trabajo se centra en la relaci\u00f3n entre el conocimiento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[18539,3132,949,5099,1302],"tags":[147190,11587,24674,11097,25171,19595],"class_list":["post-87036","post","type-post","status-publish","format-standard","hentry","category-comportamiento-del-consumidor","category-economia-general","category-extremadura","category-marketing","category-organizacion-y-gestion-de-empresas","tag-alejandro-del-moral-agundez","tag-enrique-bigne-alcaniz","tag-francisca-parra-guerrero","tag-salvador-miquel-peris","tag-salvador-ruiz-de-maya","tag-tomas-m-banegil-palacios"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/87036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=87036"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/87036\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=87036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=87036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=87036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}