{"id":87109,"date":"2018-03-10T00:11:51","date_gmt":"2018-03-10T00:11:51","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-en-internet-analisis-empa%c2%adrico-de-las-empresas-espanolas-y-estadounidenses\/"},"modified":"2018-03-10T00:11:51","modified_gmt":"2018-03-10T00:11:51","slug":"marketing-en-internet-analisis-empa%c2%adrico-de-las-empresas-espanolas-y-estadounidenses","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/marketing-en-internet-analisis-empa%c2%adrico-de-las-empresas-espanolas-y-estadounidenses\/","title":{"rendered":"M\u00e1rketing en internet. an\u00e1lisis emp\u00edrico de las empresas espa\u00f1olas y estadounidenses"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Juan  Jose Albendin Moya <\/strong><\/h2>\n<p>El presente trabajo conita de dos bloques claramente diferenciados.  en el primero de ellos se realiza un repaso te\u00f3rico de forma general por aquellos aspectos relacionados con el marktign e internet.Esos fundamentos te\u00f3ricos iniciales son el soporte para la definici\u00f3n de las variables que permite la elaboraci\u00f3n del segundo de los bloques.  en el segundo se realiza un estudio emp\u00edrico para contrastar las hip\u00f3tesis de extensiva de diferencias entre las pol\u00edticas comerciales implementadas en la red por las empresas espa\u00f1olas y las implementaciones por las empresas estadounidenses. Una vez comprobada la existe&#8211; de diferencias se contrasta la hip\u00f3tesis de que las empresas estadounidenses se encuentran m\u00e1s &#8212; en ese sentido. Posteriormente se definen las variables que provocan las diferencias y se reco&#8211; un camino de acci\u00f3n para que las empresas espa\u00f1olas la reduzcan.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>M\u00e1rketing en internet. an\u00e1lisis emp\u00edrico de las empresas espa\u00f1olas y estadounidenses<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 M\u00e1rketing en internet. an\u00e1lisis emp\u00edrico de las empresas espa\u00f1olas y estadounidenses <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Juan  Jose Albendin Moya <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Huelva<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 27\/10\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel Carrasco Carrasco<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: manuel Ortigueira bouzanda <\/li>\n<li>Jos\u00e9 Antonio Jimenez quintero (vocal)<\/li>\n<li>enrique Diez de castro (vocal)<\/li>\n<li>Jos\u00e9 Rodr\u00edguez rodr\u00edguez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Juan Jose Albendin Moya El presente trabajo conita de dos bloques claramente diferenciados. en el primero de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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