{"id":87295,"date":"2000-10-11T00:00:00","date_gmt":"2000-10-11T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-estrategia-de-marketing-de-las-empresas-minoristas-en-los-sectores-de-no-alimentacion\/"},"modified":"2000-10-11T00:00:00","modified_gmt":"2000-10-11T00:00:00","slug":"la-estrategia-de-marketing-de-las-empresas-minoristas-en-los-sectores-de-no-alimentacion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-estrategia-de-marketing-de-las-empresas-minoristas-en-los-sectores-de-no-alimentacion\/","title":{"rendered":"La estrategia de marketing de las empresas minoristas en los sectores de no alimentaci\u00f3n"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Vallet Bellmunt M. Teresa <\/strong><\/h2>\n<p>Esta tesis tiene como objetivo principal el profundizar en el concepto y pr\u00e1ctica de la estrategia de marketing minorista. Para ello parte de una revisi\u00f3n del estado de la cuesti\u00f3n sobre la estrategia de marketing minorista y posteriormente propone investigar:  1- los componentes de la estrategia de marketing minorista.  2- los distintos tipos de estrategias de marketing minoristas.  3- las relaciones entre la estrategia de marketing y otras variables como son el entorno, el papel del marketing en la organizaci\u00f3n minorista, los estilos de planfificaci\u00f3n, el reatiling-mix y las competencias distintivas.  4- la relaci\u00f3n entre la estrategia de marketing y los resultados.  para conseguir estos objetivos, la metodolog\u00eda que se propone parte de la revisi\u00f3n bibliogr\u00e1fica de estos conceptos para pasar despu\u00e9s a una aplicaci\u00f3n emp\u00edrica al subsector minorista espa\u00f1ol de no alimentaci\u00f3n. la obtenci\u00f3n de la informaci\u00f3n se realiza mediante una encuesta postal que recoge las percepciones de los directivos minoristas. Tras la recogida de la informaci\u00f3n, se prepararon los datos antes de su an\u00e1lisis definitivo, mediante el an\u00e1lisis definitivo, mediante el an\u00e1lisis del sesgo del no respondente y el an\u00e1lisis de datos ausentes y at\u00edpicos. Las t\u00e9cnicas estad\u00edsticas que se utilizaron para analizar la informaci\u00f3n fueron: an\u00e1lisis factorial de componentes pricipales, an\u00e1lisis cluster (m\u00e9todos jer\u00e1rquicos y no jer\u00e1rquicos), an\u00e1lisis discriminante y anova de un factor. Por \u00faltimo se presentan las conclusiones, las limitaciones y las l\u00edneas de investigaci\u00f3n propuestas para avanzar en el conocimiento de la estrategia de marketing minorista.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La estrategia de marketing de las empresas minoristas en los sectores de no alimentaci\u00f3n<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La estrategia de marketing de las empresas minoristas en los sectores de no alimentaci\u00f3n <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Vallet Bellmunt M. Teresa <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Jaume i de castell\u00f3n<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 10\/11\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Alejandro Molla Descals<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Miguel Mugica grijalba <\/li>\n<li>alfonso Rebollo arevalo (vocal)<\/li>\n<li>pablo Mu\u00f1oz gallego (vocal)<\/li>\n<li> Sainz de vicu\u00f1a anc\u00edn Jos\u00e9 Mar\u00eda (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Vallet Bellmunt M. Teresa Esta tesis tiene como objetivo principal el profundizar en el concepto y pr\u00e1ctica [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,963,18725,5099,1302,377],"tags":[11520,18643,11829,25822,166529,182776],"class_list":["post-87295","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-economia-sectorial","category-jaume-i-de-castellon","category-marketing","category-organizacion-y-gestion-de-empresas","category-sector-de-negocios-y-comercio","tag-alejandro-molla-descals","tag-alfonso-rebollo-arevalo","tag-jose-miguel-mugica-grijalba","tag-pablo-munoz-gallego","tag-sainz-de-vicuna-ancin-jose-maria","tag-vallet-bellmunt-m-teresa"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/87295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=87295"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/87295\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=87295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=87295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=87295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}