{"id":88261,"date":"2018-03-10T00:13:12","date_gmt":"2018-03-10T00:13:12","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-gestion-de-pequenos-clientes-un-modelo-de-analisis-evaluacion-y-formulacion-de-estrategia-para-la-gestion-de-pequenos-clientes\/"},"modified":"2018-03-10T00:13:12","modified_gmt":"2018-03-10T00:13:12","slug":"la-gestion-de-pequenos-clientes-un-modelo-de-analisis-evaluacion-y-formulacion-de-estrategia-para-la-gestion-de-pequenos-clientes","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-gestion-de-pequenos-clientes-un-modelo-de-analisis-evaluacion-y-formulacion-de-estrategia-para-la-gestion-de-pequenos-clientes\/","title":{"rendered":"La gesti\u00f3n de peque\u00f1os clientes. un modelo de analisis, evaluaci\u00f3n y formulacion de estrategia para la gesti\u00f3n de peque\u00f1os clientes."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Johannes Freybler <\/strong><\/h2>\n<p>Los principales objetivos alcanzados se concretan en el desarrollo del marco conceptual de contenido original en su formalizaci\u00f3n y modelaci\u00f3n, referido a los peque\u00f1os clientes, as\u00ed como el facilitar a las empresas una base para la evaluaci\u00f3n de su posici\u00f3n, de sus relaciones y de las acciones a emprender permitiendo establecer propuestas estrategicas a seguir.  significan una especial aportaci\u00f3n en terminos de la visi\u00f3n, de la misi\u00f3n y del comportamiento concreto de los peque\u00f1os clientes en cuanto a los riesgos y oportunidades de negocio y a los factores situacionales y estrategicos en la cadena de valor de dicho tipo de empresas.  la originalidad del trabajo esta contenida en el analisis y la descripci\u00f3n de los comportamientos especificos de los peque\u00f1os clientes con lo que se cubre un vaci\u00f3 en la investigaci\u00f3n cientifica empresarial, a la vez que se propone el metodo de estudio e investigaci\u00f3n del marco conceptual tanto interno como externo y del entorno.  la metodolog\u00eda utilizada puede resumirse en la contrastaci\u00f3 de las hip\u00f3tesis de trabajo referidas al analisis sistem\u00e1tico de los elementos de mercado y de la identificaci\u00f3n y de su tratamiento de los comportamientos de negocio con los peque\u00f1os clientes. Asi mismo, cabe destacar la descripci\u00f3n pormenorizada de los conceptos de la gestion de los peque\u00f1os clientes en el estudio de campo y la validaci\u00f3n de las hip\u00f3tesis que se proponen mediante encuestas y entrevistas personalizadas realizadas a altos directivos de empresas significativas.  el trabajo de la tesis contribuye en valiosa aportaci\u00f3n a la linea de la investigaci\u00f3 del departament d\u00c2\u00bforganitzaci\u00f3 d\u00c2\u00bfempreses-upc bajo el titulo \u00abgestion de empresas\u00bb-codigo 5311990100<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La gesti\u00f3n de peque\u00f1os clientes. un modelo de analisis, evaluaci\u00f3n y formulacion de estrategia para la gesti\u00f3n de peque\u00f1os clientes.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La gesti\u00f3n de peque\u00f1os clientes. un modelo de analisis, evaluaci\u00f3n y formulacion de estrategia para la gesti\u00f3n de peque\u00f1os clientes. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Johannes Freybler <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de catalunya<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 21\/12\/2000<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Josep Mar\u00eda Fonts Boronat<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: bernardo Lopez-pinto ru\u00edz <\/li>\n<li>Carlos Agullo campos herrero (vocal)<\/li>\n<li>Fernando Casado Juan (vocal)<\/li>\n<li>adolfo Blanco Martinez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Johannes Freybler Los principales objetivos alcanzados se concretan en el desarrollo del marco conceptual de contenido original 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