{"id":88324,"date":"2001-01-01T00:00:00","date_gmt":"2001-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-promocion-de-ventas-como-variable-estrategica-del-marketing\/"},"modified":"2001-01-01T00:00:00","modified_gmt":"2001-01-01T00:00:00","slug":"la-promocion-de-ventas-como-variable-estrategica-del-marketing","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-promocion-de-ventas-como-variable-estrategica-del-marketing\/","title":{"rendered":"La promocion de ventas como variable estrategica del marketing."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Sonia Carcelen Garcia <\/strong><\/h2>\n<p>La presente tesis doctoral estudia el efecto que la promoci\u00f3n de ventas puede tener a la hora de gestionar una marca, es decir, si la promoci\u00f3n puede ser considerada una herramienta de marketing con car\u00e1cter estrat\u00e9gico, adem\u00e1s del t\u00e1ctico.  se ha dividido la tesis en 3 partes: la primera parte constituye el marco te\u00f3rico de la promoci\u00f3n oncepto, caracter\u00edsticas, tipos, legislaci\u00f3n, etc.), la segunda parte se centra en la investigaci\u00f3n emp\u00edrica de la promoci\u00f3n en espa\u00f1a desde el punto de vista de la oferta (empresas) y del de la demanda (consumidor), en la tercera parte se presentan las conclusiones finales, donde se realiza un an\u00e1lisis integrado de los dos planteamientos anteriormente citados (oferta y demanda) con el objetivo final de conocer si existe adecuaci\u00f3n en materia promocional entre dos de las partes m\u00e1s importantes en el proceso de comercializaci\u00f3n de los productos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La promocion de ventas como variable estrategica del marketing.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La promocion de ventas como variable estrategica del marketing. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Sonia Carcelen Garcia <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Sanz De La Tajada Luis Angel<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 ram\u00f3n S\u00e1nchez guzm\u00e1n <\/li>\n<li>margarita yolanda Yustas l\u00f3pez (vocal)<\/li>\n<li>joaquin Sanchez herrera (vocal)<\/li>\n<li>julio Cervi\u00f1o fern\u00e1ndez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Sonia Carcelen Garcia La presente tesis doctoral estudia el efecto que la promoci\u00f3n de ventas puede tener [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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