{"id":88327,"date":"2001-01-01T00:00:00","date_gmt":"2001-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/diario-medico-empresa-informativa-lider-en-la-prensa-sanitaria\/"},"modified":"2001-01-01T00:00:00","modified_gmt":"2001-01-01T00:00:00","slug":"diario-medico-empresa-informativa-lider-en-la-prensa-sanitaria","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/diario-medico-empresa-informativa-lider-en-la-prensa-sanitaria\/","title":{"rendered":"Diario medico: empresa informativa lider en la prensa sanitaria."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Marta Rico Jerez <\/strong><\/h2>\n<p>\u00abdiario m\u00e9dico\u00bb -publicaci\u00f3n editada por el grupo recoletos. Se ha convertido en una empresa l\u00edder dentro de su sector, gracis a aspectos tan significativos como son su periocidad, su estructura informativa, su marketing empresarial, su equipo humano y su constante apuesta por las nuevas tecnolog\u00edas.  dentro del marketing empresarial sus puntos fuertes son la publicidad, la distribuci\u00f3n, la investigaci\u00f3n de mercados y el patrocinio. Sin embargo desde el punto de vista de las nuevas tecnolog\u00edas destaca su p\u00e1gina web.  finalmente, caben destacar la continuidad de su estructura informativa -desde su nacimiento en 1992 hasta 1999- y su periodicidad diaria. Esta \u00faltima es algo singular de \u00abdiario m\u00e9dico\u00bb.  este conjunto de caracter\u00edsticas lo han convertido en una publicaci\u00f3n de referencia dentro del sector sanitario.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Diario medico: empresa informativa lider en la prensa sanitaria.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Diario medico: empresa informativa lider en la prensa sanitaria. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Marta Rico Jerez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Pedro Garc\u00eda Alonso Montoya<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: pedro Farias garcia <\/li>\n<li>Javier N\u00f3 s\u00e1nchez (vocal)<\/li>\n<li>gabriel Gald\u00f3n l\u00f3pez (vocal)<\/li>\n<li>guadalupe Aguado guadalupe (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Marta Rico Jerez \u00abdiario m\u00e9dico\u00bb -publicaci\u00f3n editada por el grupo recoletos. Se ha convertido en una empresa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,1302],"tags":[17897,80432,48487,42050,4830,17979],"class_list":["post-88327","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-organizacion-y-gestion-de-empresas","tag-gabriel-galdon-lopez","tag-guadalupe-aguado-guadalupe","tag-javier-no-sanchez","tag-marta-rico-jerez","tag-pedro-farias-garcia","tag-pedro-garcia-alonso-montoya"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/88327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=88327"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/88327\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=88327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=88327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=88327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}