{"id":88331,"date":"2001-01-01T00:00:00","date_gmt":"2001-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aprendizaje-y-marketing-investigacion-experimental-del-juego-de-simulacion-como-metodo-de-aprendizaje\/"},"modified":"2001-01-01T00:00:00","modified_gmt":"2001-01-01T00:00:00","slug":"aprendizaje-y-marketing-investigacion-experimental-del-juego-de-simulacion-como-metodo-de-aprendizaje","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/aprendizaje-y-marketing-investigacion-experimental-del-juego-de-simulacion-como-metodo-de-aprendizaje\/","title":{"rendered":"Aprendizaje y marketing: investigacion experimental del juego de simulacion como metodo de aprendizaje."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda  Francisca Blasco Lopez <\/strong><\/h2>\n<p>Este trabajo de tesis doctoral es una investigaci\u00f3n de los m\u00e9todos de aprendizaje que se vienen utilizando en la ense\u00f1anza de marketing que, a trav\u00e9s de la aplicaci\u00f3n del m\u00e9todo cient\u00edfico hipot\u00e9tico-deductivo, corrobora la teor\u00eda de aprendizaje experiencial (kolb, 1984), y la hip\u00f3tesis de que para que el individuo aprenda ha de pasar por las cuatro etapas del aprendizaje: experiencia concreta, observaci\u00f3n reflexiva, conceptualizaci\u00f3n abstracta y experimentaci\u00f3n activa. Adem\u00e1s corrobora que uno de los m\u00e9todos de aprendizaje que consigue que el alumno desarrolle estas cuatro etapas en la ense\u00f1anza de marketing es el \u00abjuego de simulaci\u00f3n\u00bb.  la tesis hace un repaso de las teorias de aprendizaje cl\u00e1sicas y actuales, centr\u00e1ndose en la ense\u00f1anza de alumnos que quieren llegar a desempe\u00f1ar funciones de responsabilidad en marketing, sobre todo, en la toma de decisiones y la resoluci\u00f3n de problemas, as\u00ed como los m\u00e9todos que se han utilizado y se siguen utilizando par alcanzar este fin.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Aprendizaje y marketing: investigacion experimental del juego de simulacion como metodo de aprendizaje.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Aprendizaje y marketing: investigacion experimental del juego de simulacion como metodo de aprendizaje. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda  Francisca Blasco Lopez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mario Martinez Tercero<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 ram\u00f3n S\u00e1nchez guzm\u00e1n <\/li>\n<li>josep Riverola (vocal)<\/li>\n<li>salvador Miquel peris (vocal)<\/li>\n<li>francisca Parra guerrero (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Francisca Blasco Lopez Este trabajo de tesis doctoral es una investigaci\u00f3n de los m\u00e9todos de aprendizaje [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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