{"id":88435,"date":"2018-03-10T00:13:25","date_gmt":"2018-03-10T00:13:25","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estacionalidad-y-nuevos-segmentos-de-mercado-en-destinos-turisticos-tradicionales-el-caso-de-balears\/"},"modified":"2018-03-10T00:13:25","modified_gmt":"2018-03-10T00:13:25","slug":"estacionalidad-y-nuevos-segmentos-de-mercado-en-destinos-turisticos-tradicionales-el-caso-de-balears","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/estacionalidad-y-nuevos-segmentos-de-mercado-en-destinos-turisticos-tradicionales-el-caso-de-balears\/","title":{"rendered":"Estacionalidad y nuevos segmentos de mercado en destinos turisticos tradicionales: el caso de balears"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Joan B. Garau Vadell <\/strong><\/h2>\n<p>En el contexto de las estrategias de diversificaci\u00f3n de mercados, emprendidas en baleares con la intenci\u00f3n de reducir el desequilibrio estacional en sus flujos tu\u00edristicos, la tesis resenta un an\u00e1lisis de algunos de los segmentos que de manera repetitiva se han venido mencionando c\u00f3mo adecuados a este tipo de estrategias. En este sentido, se analizan diferentes segmentos espec\u00edficos como son el turismo seniro, el turismo e deportes en generaly de manera espec\u00edfica el turismo de golf y el cicloturismo.  asimismo, se presentan los resultados de un ejercicio de propsectiva relacionado con la evoluci\u00f3n y perspectivas de la estacionalidad y de los diferentes segmentos analizados en destinos tur\u00edsticos tradicionales. La tesis incluye igualmente los resutlados de un an\u00e1lisis de segmentaci\u00f3n de tipo causal, a partir de la utilizaci\u00f3n como variables de segmentaci\u00f3n los \u00abbeneficios buscados\u00bb por los turistas en sus vacaciones, destinado a mejorar el conocimiento y composici\u00f3n de la demanda. Finalmente, se presentan los resultados de la aplicaci\u00f3n de baleas de un modelo de priorizaci\u00f3n de segmentos.  paralabras clave:diversificaci\u00f3n de mercados, estacionalidad, turismo espec\u00edfico, turismo seniro, turismo de golf, cicloturismo, segmentaci\u00f3n basada en beneficios. Priorizaci\u00f3n de segmentos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estacionalidad y nuevos segmentos de mercado en destinos turisticos tradicionales: el caso de balears<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estacionalidad y nuevos segmentos de mercado en destinos turisticos tradicionales: el caso de balears <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Joan B. Garau Vadell <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Illes balears<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 16\/01\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Lu\u00eds De Borja Sol\u00e9<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: eugeni Aguilo perez <\/li>\n<li>enrique Bigne alca\u00f1iz (vocal)<\/li>\n<li>ram\u00f3n Bosch camprub\u00ed (vocal)<\/li>\n<li>pere Salv\u00e1 tom\u00e1s (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Joan B. Garau Vadell En el contexto de las estrategias de diversificaci\u00f3n de mercados, emprendidas en baleares [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,963,18287,19034,5099,1302,7946],"tags":[11587,7949,184534,1304,3095,33646],"class_list":["post-88435","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-economia-sectorial","category-estudio-de-mercados","category-illes-balears","category-marketing","category-organizacion-y-gestion-de-empresas","category-sector-de-hosteleria-y-turismo","tag-enrique-bigne-alcaniz","tag-eugeni-aguilo-perez","tag-joan-b-garau-vadell","tag-luis-de-borja-sole","tag-pere-salva-tomas","tag-ramon-bosch-camprubi"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/88435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=88435"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/88435\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=88435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=88435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=88435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}