{"id":88700,"date":"2001-02-02T00:00:00","date_gmt":"2001-02-02T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-efecto-de-la-actividad-promocional-sobre-el-valor-de-marca-en-mercados-de-gran-consumo\/"},"modified":"2001-02-02T00:00:00","modified_gmt":"2001-02-02T00:00:00","slug":"el-efecto-de-la-actividad-promocional-sobre-el-valor-de-marca-en-mercados-de-gran-consumo","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-efecto-de-la-actividad-promocional-sobre-el-valor-de-marca-en-mercados-de-gran-consumo\/","title":{"rendered":"El efecto de la actividad promocional sobre el valor de marca en mercados de gran consumo"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Seijo Font Joan Antoni <\/strong><\/h2>\n<p>Investigacion cuantitativa que aporta evidencia empirica sobre la perdida de valor para el consumidor, y tambien para la propia empresa, que una marca de consumo puede sufrir por el hecho de ser habitual y visiblemente promocionada.  la investigacion contempla la aplicaci\u00f3n de diversas tecnicas estadisticas que por un lado permiten cualificar los 17 mercados de gran consumo considerados,y por otro verificar la existencia de una relacion causal entre las variaciones del indicador de valor de marca y las variaciones de los indicadores referentes a la presion promocional sobre la marca.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El efecto de la actividad promocional sobre el valor de marca en mercados de gran consumo<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El efecto de la actividad promocional sobre el valor de marca en mercados de gran consumo <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Seijo Font Joan Antoni <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 02\/02\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Gustavo Martinez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: fernando Casado <\/li>\n<li>laurentino Bello (vocal)<\/li>\n<li>Antonio Varela jose (vocal)<\/li>\n<li>M\u00aa Veciana jose (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Seijo Font Joan Antoni Investigacion cuantitativa que aporta evidencia empirica sobre la perdida de valor para el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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