{"id":88751,"date":"2001-05-02T00:00:00","date_gmt":"2001-05-02T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/cuba-como-destino-turistico-de-sol-y-playa-imagen-y-posicionamiento\/"},"modified":"2001-05-02T00:00:00","modified_gmt":"2001-05-02T00:00:00","slug":"cuba-como-destino-turistico-de-sol-y-playa-imagen-y-posicionamiento","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/cuba-como-destino-turistico-de-sol-y-playa-imagen-y-posicionamiento\/","title":{"rendered":"Cuba como destino turistico de \u00absol y playa\u00bb: imagen y posicionamiento"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Pons Garcia Roberto Carmelo <\/strong><\/h2>\n<p>La l\u00ednea de investigaci\u00f3n de marketing iniciada a finales de la d\u00e9cada de los setenta en torno a la imagen de los destinos tur\u00edsticos ha tenido, como toda orientaci\u00f3n cient\u00edfica de marketing aplicada al sector tur\u00edstico, un enfoque esencialmente operativo, y s\u00f3lo en ocasiones, estrat\u00e9gico. En espa\u00f1a, los aspectos relacionados con la imagen de los destinos tur\u00edsticos es a\u00fan una l\u00ednea de investigaci\u00f3n sin explorar, siendo la aproximaci\u00f3n cientifica de investigaci\u00f3n de marketing al sector tur\u00edstico en general relativamente tard\u00eda y sobre todo, de car\u00e1cter principalmente teorico.  la filosof\u00eda que ha orientado la realizaci\u00f3n de esta tesis doctoral ha sido cubrir dos vac\u00edos existentes en este sentido. Por un lado, establecer unos espec\u00edficos enfoques conceptuales y metodol\u00f3gicos que permitieran afrontar con fiabilidad y validez, el desarrollo de una metodolog\u00eda de medici\u00f3n y estudio de la imagen de lo que entendemos por destino tur\u00edstico. por otro, desarrollar un instrumento metodol\u00f3gico de medici\u00f3n de la imagen de destinos tur\u00edsticos, que como cuba(destino de inter\u00e9s en este caso) se caracterizaran fundamentalmente como de \u00absol y playa\u00bb, y que es aplicado de forma espec\u00edfica, para medir la imagen y establecer su posicionamiento relativo en un mercado emisor importante como espa\u00f1a.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Cuba como destino turistico de \u00absol y playa\u00bb: imagen y posicionamiento<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Cuba como destino turistico de \u00absol y playa\u00bb: imagen y posicionamiento <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Pons Garcia Roberto Carmelo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Universitat de val\u00e9ncia (estudi general)<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 05\/02\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mar\u00eda Haydee Calder\u00f3n Garc\u00eda<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: martina Menguzzato boulard <\/li>\n<li>Manuel Sanchez perez (vocal)<\/li>\n<li>amparo Sancho perez (vocal)<\/li>\n<li>alejandro Molla descals (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Pons Garcia Roberto Carmelo La l\u00ednea de investigaci\u00f3n de marketing iniciada a finales de la d\u00e9cada de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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