{"id":88850,"date":"2018-03-10T00:13:55","date_gmt":"2018-03-10T00:13:55","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-etica-del-marketing-importancia-de-la-etica-y-responsabilidad-social-para-la-efectividad-organizacional\/"},"modified":"2018-03-10T00:13:55","modified_gmt":"2018-03-10T00:13:55","slug":"la-etica-del-marketing-importancia-de-la-etica-y-responsabilidad-social-para-la-efectividad-organizacional","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-etica-del-marketing-importancia-de-la-etica-y-responsabilidad-social-para-la-efectividad-organizacional\/","title":{"rendered":"La \u00e9tica del marketing; importancia de la \u00e9tica y responsabilidad social para la efectividad organizacional."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Encarnacion Ramos Hidalgo <\/strong><\/h2>\n<p>El objetivo de la tesis doctoral titulada; la \u00e9tica del marketing: importancia de la \u00e9tica y responsabilidad social para la efectividad organizacional es estudiar los factores condicionantes que inciden en el comportamiento \u00e9tico y socialmente responsable de la empresa.  el trabajo se ha dividio en dos bloques:  &#8211; uno de car\u00e1cter te\u00f3rico en el que se dan a conocer: las razones de la importancia de la \u00e9tica en un contexto empresarial y especialmente para las actividades del marketing, las razones que justifican la importancia de la \u00e9tica y responsabilidad social para la efectividad organizacional, las que justifican la importancia del contexto cultural organizacional, y se realiza una revisi\u00f3n de los principales modelos aportados hasta el momento centrados en la \u00e9tica del marketing.  &#8211; otro bloque de naturaleza emp\u00edrico destinado a conocer la percepci\u00f3n que tienen las empresas andaluzas sobre el papel que cumplen \u00e9tica y  responsabilidad social para la efectividad de sus organizaciones.  para el mismo se ha propuesto un modelo compuesto por 9 variables y han participado un total de 137 empresas andaluzas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La \u00e9tica del marketing; importancia de la \u00e9tica y responsabilidad social para la efectividad organizacional.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La \u00e9tica del marketing; importancia de la \u00e9tica y responsabilidad social para la efectividad organizacional. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Encarnacion Ramos Hidalgo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 13\/02\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Carmen Barroso Castro<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: manuel Ortigueira bouzada <\/li>\n<li>Jos\u00e9 Manuel Garc\u00eda v\u00e1zquez (vocal)<\/li>\n<li>Emilio pablo D\u00edez de castro (vocal)<\/li>\n<li>Jos\u00e9 Diez de castro (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Encarnacion Ramos Hidalgo El objetivo de la tesis doctoral titulada; la \u00e9tica del marketing: importancia de la 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