{"id":89599,"date":"2018-03-10T00:14:46","date_gmt":"2018-03-10T00:14:46","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aspectos-comerciales-de-la-naturacion-urbana-el-caso-de-terrazas-ecologicas\/"},"modified":"2018-03-10T00:14:46","modified_gmt":"2018-03-10T00:14:46","slug":"aspectos-comerciales-de-la-naturacion-urbana-el-caso-de-terrazas-ecologicas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/aspectos-comerciales-de-la-naturacion-urbana-el-caso-de-terrazas-ecologicas\/","title":{"rendered":"Aspectos comerciales de la naturaci\u00f3n urbana: el caso de terrazas ecol\u00f3gicas"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Beatriz Urbano Lopez De M\u00e9neses <\/strong><\/h2>\n<p>La terrazas ecol\u00f3gicas son una t\u00e9cnica de enverdecimiento de las grandes ciudades. El objetivo del presente trabajo es analizar la posible expansi\u00f3n de este mercado en la ciudad de Madrid. Para ello, se tuvo la oportunidad de analizar las t\u00e9cnica de instalaci\u00f3n de terrazas ecol\u00f3gicas en la ciudad de berl\u00edn, alemania. Este an\u00e1lisis se compar\u00f3 con la instalaci\u00f3n que se realiza en la ciudad de Madrid y se plantearon las l\u00edneas de actuaci\u00f3n.  las t\u00e9cnicas de instalaci\u00f3n de terrazas ecol\u00f3gicas son variadas y las ciudades tambi\u00e9n. Por ello en la segunda parte de la investigaci\u00f3n se han distinguido zonas dentro de Madrid y a cada zona se le ha asignado un mdoelo de enverdecimiento y un modelo de posible marketing de las terrazas ecol\u00f3gicas. Esta diferenciaci\u00f3n de zonas de enverdecimiento se ha hecho con mayor detalle para uno de los barrios del centro de la ciudad, como es el barrio de lavapi\u00e9s.  en la \u00faltima parte de la investigaci\u00f3n y con la informaci\u00f3n obtenida en los puntos anteriores se han propuesto cada uno de los planes de comercializaci\u00f3n de terrazas ecol\u00f3gicas para cada uno de los distritos de la ciudad de Madrid. se analizan los puntos fuertes y d\u00e9biles de la expansi\u00f3n del mercado de las terrazas ecol\u00f3gicas en Madrid y se definen las alternativas que deber\u00eda tomarse para el mayor \u00e9xito del mercado en esta ciudad.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Aspectos comerciales de la naturaci\u00f3n urbana: el caso de terrazas ecol\u00f3gicas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Aspectos comerciales de la naturaci\u00f3n urbana: el caso de terrazas ecol\u00f3gicas <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Beatriz Urbano Lopez De M\u00e9neses <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 30\/03\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Julian Briz Escribano<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Felipe boente isabel de <\/li>\n<li> Zarate martin Manuel Antonio (vocal)<\/li>\n<li>Jos\u00e9 Antonio Puelles  perez (vocal)<\/li>\n<li> Duran altisent Jos\u00e9 m. (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Beatriz Urbano Lopez De M\u00e9neses La terrazas ecol\u00f3gicas son una t\u00e9cnica de enverdecimiento de las grandes ciudades. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[838,82,963,16008,11297,839,935],"tags":[186349,16314,61456,6178,16034,111479],"class_list":["post-89599","post","type-post","status-publish","format-standard","hentry","category-ciencia-politica","category-ciencias-economicas","category-economia-sectorial","category-politecnica-de-madrid","category-politica-agricola","category-politicas-sectoriales","category-sector-de-agricultura-silvicultura-ganaderia-y-pesca","tag-beatriz-urbano-lopez-de-meneses","tag-duran-altisent-jose-m","tag-felipe-boente-isabel-de","tag-jose-antonio-puelles-perez","tag-julian-briz-escribano","tag-zarate-martin-manuel-antonio"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/89599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=89599"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/89599\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=89599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=89599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=89599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}