{"id":90140,"date":"2018-03-10T00:15:28","date_gmt":"2018-03-10T00:15:28","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-integracion-y-la-cooperacion-en-la-distribucion-hotelera-desde-la-estrategia-del-marketing\/"},"modified":"2018-03-10T00:15:28","modified_gmt":"2018-03-10T00:15:28","slug":"la-integracion-y-la-cooperacion-en-la-distribucion-hotelera-desde-la-estrategia-del-marketing","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-integracion-y-la-cooperacion-en-la-distribucion-hotelera-desde-la-estrategia-del-marketing\/","title":{"rendered":"La integraci\u00f3n y la cooperaci\u00f3n en la distribuci\u00f3n hotelera desde la estrategia del marketing."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Benjamin Alcazar Martinez <\/strong><\/h2>\n<p>Esta tesis doctoral se centra sobre el an\u00e1lisis de los importantes cambios que se est\u00e1n produciendo en el entorno de la distribuci\u00f3n comercial dentro del sector tur\u00edstico, abord\u00e1ndolo directamente desde la \u00f3ptica de las empresas hoteleras y bajo un enfoque de marketing. El objetivo gen\u00e9rico que se persigue es estudiar si las estrategias de distribuci\u00f3n, basadas en los sistemas verticales de marketing u otras formas de cooperaci\u00f3n e integraci\u00f3n empresarial, que parece estar constituyendo una alternativa positiva en buena parte de los sectores de bienes tangibles, pueden suponer tambi\u00e9n para las peque\u00f1as y medianas empresas hoteleras una v\u00eda para mejorar su competitividad ante los fuertes procesos de globalizaci\u00f3n que se est\u00e1n produciendo en esta industria.  as\u00ed y tras un profundo an\u00e1lisis del sistema de distribuci\u00f3n en la industria tur\u00edstica, de las repercusiones de las nuevas tecnolog\u00edas de la informaci\u00f3n y las comunicaciones sobre la comercializaci\u00f3n de las empresas de este sector, y las distintas tendencias en cuanto a los procesos de integraci\u00f3n y cooperaci\u00f3n de empreas dentro de esta industria, se procede, a trav\u00e9s de un an\u00e1lisis emp\u00edrico a investigar la significai\u00f3n de todos estos aspectos en el caso del sector hotelero de la comunidad aut\u00f3noma andaluza, realizando para ello una encuesta dirigida al colectivo de establecimiento hoteleros ubicados en la geograf\u00eda andaluza.  partiendo del an\u00e1lisis estad\u00edstico de los datos recogidos en dicha investigaci\u00f3n, se plantean numerosas conclusiones y recomendaciones de cara a la mejora de la competitividad de las peque\u00f1as y medianas empresas hoteleras entre los importantes procesos de globalizaci\u00f3n, concentraci\u00f3n e incremento  de la competencia dentro del sector tur\u00edstico.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La integraci\u00f3n y la cooperaci\u00f3n en la distribuci\u00f3n hotelera desde la estrategia del marketing.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La integraci\u00f3n y la cooperaci\u00f3n en la distribuci\u00f3n hotelera desde la estrategia del marketing. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Benjamin Alcazar Martinez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 14\/05\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisca Parra Guerrero<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: aquilino alfredo Aguirre s\u00e1daba <\/li>\n<li>Juan  Antonio Trespalacios gutierrez (vocal)<\/li>\n<li>enrique Martin armario (vocal)<\/li>\n<li>i\u00f1\u00e1ki Peria\u00f1ez ca\u00f1adillas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Benjamin Alcazar Martinez Esta tesis doctoral se centra sobre el an\u00e1lisis de los importantes cambios que se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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