{"id":90233,"date":"2018-03-10T00:15:37","date_gmt":"2018-03-10T00:15:37","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/gesta%c2%adon-y-marketing-ecologicos-una-oportunidad-estrategica\/"},"modified":"2018-03-10T00:15:37","modified_gmt":"2018-03-10T00:15:37","slug":"gesta%c2%adon-y-marketing-ecologicos-una-oportunidad-estrategica","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/gesta%c2%adon-y-marketing-ecologicos-una-oportunidad-estrategica\/","title":{"rendered":"Gest\u00edon y marketing ecologicos: una oportunidad estrategica"},"content":{"rendered":"<h2>Tesis doctoral de <strong> M. Azucena Vicente Molina <\/strong><\/h2>\n<p>La presente investigaci\u00f3n pretende desarrollar un modelo de gesti\u00f3n de marketing que sirva de apoyo en la toma de decisiones empresariales relacionadas con la protecci\u00f3n medioambiental.Sobre la base de las contrastaciones emp\u00edricas efectudas en pa\u00edses con una amplia trayectoria ambiental,hemos tratado de perfilar las tendencias del mercado ecol\u00f3gico, y de definir los problemas y ratos a los que,presumiblemente, se enfrentar\u00e1 el empresario espa\u00f1ol en los pr\u00f3ximos a\u00f1os, as\u00ed como las posibles pautas de actuaci\u00f3n en cada caso.  para la correcta implementaic\u00f3n de un modelo de gesti\u00f3n ecol\u00f3gica, proponemos una metodolog\u00eda de an\u00e1lisis que permitir\u00e1 decidir sobre la conveniencia de implementar una estratgia ecol\u00f3gica y, en su caso, determinar la que se considere m\u00e1s adecuada. Adem\u00e1s, dada la importancia que tiene el conocimiento del consumidor ecol\u00f3gico para adecuar la estrategia ecol\u00f3gica a sus necesidades y preferencias, hemos desarrollado un modelo en el que se recogen los factores que mayor influencia ejercen en la compra ecolog\u00edca.  finalmente, nuestro esfuerzo se ha dirigido tambi\u00e9n a buscar un dominio propio y difernciador del marketing ecol\u00f3gico frente al marketing general. por ello, nuestro \u00faltimo objetivo se centra en la reformulaci\u00f3n de las pol\u00edticas de marketing para desarrollar una estrategia de marketing que permite a alcanzar con \u00e9xito al mercado ecol\u00f3gico.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Gest\u00edon y marketing ecologicos: una oportunidad estrategica<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Gest\u00edon y marketing ecologicos: una oportunidad estrategica <\/li>\n<li><strong>Autor:<\/strong>\u00a0 M. Azucena Vicente Molina <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pa\u00eds vasco\/euskal herriko unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 21\/05\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mar\u00eda  Soledad Aguirre Garcia<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco javier Maqueda lafuente <\/li>\n<li>enrique Martin armario (vocal)<\/li>\n<li>Jos\u00e9 Antonio Varela gonzalez (vocal)<\/li>\n<li>Francisco Javier Landa bercebal (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de M. Azucena Vicente Molina La presente investigaci\u00f3n pretende desarrollar un modelo de gesti\u00f3n de marketing que sirva [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,5099,1302,12909],"tags":[11096,37370,13464,13463,187335,13607],"class_list":["post-90233","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-marketing","category-organizacion-y-gestion-de-empresas","category-pais-vasco-euskal-herriko-unibertsitatea","tag-enrique-martin-armario","tag-francisco-javier-landa-bercebal","tag-francisco-javier-maqueda-lafuente","tag-jose-antonio-varela-gonzalez","tag-m-azucena-vicente-molina","tag-maria-soledad-aguirre-garcia"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/90233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=90233"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/90233\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=90233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=90233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=90233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}