{"id":90491,"date":"2008-11-12T00:00:00","date_gmt":"2008-11-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/propuesta-de-un-modelo-de-compromiso-empresarial-para-la-empresa-familiar-mype-mexicana-una-aplicacion-a-cuernavacamorelos\/"},"modified":"2008-11-12T00:00:00","modified_gmt":"2008-11-12T00:00:00","slug":"propuesta-de-un-modelo-de-compromiso-empresarial-para-la-empresa-familiar-mype-mexicana-una-aplicacion-a-cuernavacamorelos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/organizacion-de-la-produccion\/propuesta-de-un-modelo-de-compromiso-empresarial-para-la-empresa-familiar-mype-mexicana-una-aplicacion-a-cuernavacamorelos\/","title":{"rendered":"Propuesta de un modelo de compromiso empresarial para la empresa familiar mype mexicana: una aplicaci\u00f3n a cuernavaca,morelos"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Ernestina S\u00e1nchez Gonz\u00e1lez <\/strong><\/h2>\n<p>Evaluaci\u00f3n del tipo de gerenciamiento estrat\u00e9gico de las mype en cuernavaca, morelos para tener un desempe\u00f1o competitivo. Comprobaci\u00f3n de las hip\u00f3tesis: h1: la mayoria de las mype en m\u00e9xico no implementan una planificaci\u00f3n estrat\u00e9gica formal, por lo que no pueden competir ante la globalizaci\u00f3n. H2: el tama\u00f1o de la empresa no es factor preponderante para el desempe\u00f1o administrativo positivo de una mype, sino su falta de compromiso motivacional empresarial. H3: existe un desconocimiento generalizado de los programas de apoyo a la mype lo que provoca que los programas de instituciones p\u00fablicas sean ineficaces. H4: es m\u00ednimo el porcentaje de las mype que han logrado subsistir a lo largo del tiempo y que hacen uso de un sistema de informaci\u00f3n estrat\u00e9gico como herramienta de an\u00e1lisis para la toma de decisiones, implementada gracias al compromiso empresarial de sus dirigentes. despues de analizada la informaci\u00f3n encontrada se propuso un modelo de compromiso empresarial (creaval) que sirva a las mype como ayuda para lograr su competitividad sustentable. Tambi\u00e9n se desarroll\u00f3 el pentagono del compromiso que incluye factores como el entorno econ\u00f3mico de m\u00e9xico, los competidores, la legislaci\u00f3n, el entorno internacional, i+d+i, capital, formaci\u00f3n-conocimiento, pol\u00edticas y el aspecto sicol\u00f3gico de los empresarios. Estos modelos tienen como finalidad ayudar a la mype mexicana a visualizar mejores espectativas y a generar mayor n\u00famero de acciones que sean congruentes y funcionales a las oportunidades de su entorno. Esto no se podr\u00e1 lograr si no se adquiere un compromiso encaminado a mejorar nuestra competitividad como sociedad en conjunto.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Propuesta de un modelo de compromiso empresarial para la empresa familiar mype mexicana: una aplicaci\u00f3n a cuernavaca,morelos<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Propuesta de un modelo de compromiso empresarial para la empresa familiar mype mexicana: una aplicaci\u00f3n a cuernavaca,morelos <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Ernestina S\u00e1nchez Gonz\u00e1lez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Antonio de nebrija<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 11\/12\/2008<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Manuel Saiz \u00e1lvarez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: adolfo Castilla garrido <\/li>\n<li>Jaime eduardo Rivera camino (vocal)<\/li>\n<li>inmaculada Carrasco monteaguado (vocal)<\/li>\n<li>Juan  Manuel Lombardo enr\u00edquez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Ernestina S\u00e1nchez Gonz\u00e1lez Evaluaci\u00f3n del tipo de gerenciamiento estrat\u00e9gico de las mype en cuernavaca, morelos para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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