{"id":92595,"date":"2018-03-11T10:11:39","date_gmt":"2018-03-11T10:11:39","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/incentivos-financiacion-y-diseno-contractual-en-la-gestion-de-cadenas-de-franquicia\/"},"modified":"2018-03-11T10:11:39","modified_gmt":"2018-03-11T10:11:39","slug":"incentivos-financiacion-y-diseno-contractual-en-la-gestion-de-cadenas-de-franquicia","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/modelos-econometricos\/incentivos-financiacion-y-diseno-contractual-en-la-gestion-de-cadenas-de-franquicia\/","title":{"rendered":"Incentivos, financiaci\u00f3n y dise\u00f1o contractual en la gesti\u00f3n de  cadenas de franquicia"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Vanesa Sol\u00eds Rodr\u00edguez <\/strong><\/h2>\n<p>El objetivo de esta tesis doctoral es el an\u00e1lisis organizativo y contractual de las cadenas de franquicia, estructur\u00e1ndose en dos partes. En la primera se analizan los dos principales argumentos que tratan de explicar el empleo de la franquicia: el argumento de agencia y el argumento financiero. Los resultados indican que una vez controlado el argumento de agencia todo indica que la franquicia es una forma m\u00e1s de obtenci\u00f3n de capital ya que cuando otras fuentes de recursos son m\u00e1s caras, se recurre m\u00e1s a esta f\u00f3rmula. Emp\u00edricamente observamos que cuanto menor es la liquidez y al rentabilidad econ\u00f3mica del franquiciador y cuanto mas endeudado se encuentre m\u00e1s probable es el uso de la franquicia. Adem\u00e1s aquellas cadenas con socios financieros utilizan la franquicia en menor proporci\u00f3n que aquellas otras que no cuentan con este tipo de socios. en la segunda parte se analiza la complejidad y el perfeccionamiento de los contratos que soportan o gobiernan la relaci\u00f3n entre franquiciador y franquciado, as\u00ed como su influencia sobre el redimiento de la cadena. Los resultados indican  que los contratos m\u00e1s complejos y completos son los elaborados por las cadenas que exigen unas mayores inversiones en activos espec\u00edficos, tienen una mayor experiencia franquiciando su negocio y poseen una mayor reputaci\u00f3n en el mercado. Tambi\u00e9n incorporan un abanico mucho m\u00e1s amplio de cl\u00e1usulas relativas a las obligaciones que tiene que cumplir el franquiciado (aunque no del franquiciador) y , finalmente, este mayor esfuerzo en dise\u00f1o contractual se traduce en la obtenci\u00f3n de mejores resultados para las cadenas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Incentivos, financiaci\u00f3n y dise\u00f1o contractual en la gesti\u00f3n de  cadenas de franquicia<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Incentivos, financiaci\u00f3n y dise\u00f1o contractual en la gesti\u00f3n de  cadenas de franquicia <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Vanesa Sol\u00eds Rodr\u00edguez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Oviedo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 30\/03\/2009<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel Gonzalez Diaz<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 alvaro Cuervo garcia <\/li>\n<li>benito Arru\u00f1ada s\u00e1nchez (vocal)<\/li>\n<li>Mar\u00eda no Nieto antol\u00edn (vocal)<\/li>\n<li>Luis Vazquez suarez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Vanesa Sol\u00eds Rodr\u00edguez El objetivo de esta tesis doctoral es el an\u00e1lisis organizativo y contractual de las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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