{"id":92596,"date":"2018-03-11T10:11:39","date_gmt":"2018-03-11T10:11:39","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aplicacion-del-marketing-en-las-estrategias-de-gestion-y-modernizacion-de-los-servicios-publicos-estudio-de-casos-en-hospitales-del-sur-de-chile\/"},"modified":"2018-03-11T10:11:39","modified_gmt":"2018-03-11T10:11:39","slug":"aplicacion-del-marketing-en-las-estrategias-de-gestion-y-modernizacion-de-los-servicios-publicos-estudio-de-casos-en-hospitales-del-sur-de-chile","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/servicios-publicos\/aplicacion-del-marketing-en-las-estrategias-de-gestion-y-modernizacion-de-los-servicios-publicos-estudio-de-casos-en-hospitales-del-sur-de-chile\/","title":{"rendered":"Aplicacion del marketing en las estrategias de gestion y modernizacion de los servicios publicos: estudio de casos en hospitales del sur de chile"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jorge Riveros Sudy <\/strong><\/h2>\n<p>Los objetivos de este trabajo doctoral se centran en el analisis y evaluacion del grado de aplicabilidad del marketing en las estrategias de gestion y modernizacion en servicios publicos y en particular en los casos de dos hospitales regionales del sur de chile. El esfuerzo de investigacion proporciona conclusiones y sugerencias utiles para la gestion de estos centros hospitalarios y para otros organismos publicos de salud; de tal forma de mejorar la gerencia publica, aspecto trascendente para que el estado se transforme en motor de desarrollo y competitividad de los paises del tercer mundo. La investigacion combina tecnicas cualitativas y cuantitativas de analisis y ademas presenta la vision tanto desde la perspectiva de los proveedores del servicio (funcionarios) como desde la perspectiva de los usuarios (pacientes).<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Aplicacion del marketing en las estrategias de gestion y modernizacion de los servicios publicos: estudio de casos en hospitales del sur de chile<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Aplicacion del marketing en las estrategias de gestion y modernizacion de los servicios publicos: estudio de casos en hospitales del sur de chile <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jorge Riveros Sudy <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Zaragoza<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 30\/03\/2009<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Carmen Berne Manero<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: yolanda Polo redondo <\/li>\n<li>nora Lado couste (vocal)<\/li>\n<li>amparo Cervera taulet (vocal)<\/li>\n<li>alejandro Molla descals (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jorge Riveros Sudy Los objetivos de este trabajo doctoral se centran en el analisis y evaluacion del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[6324,5099,4173,36711,13610],"tags":[11520,60085,28649,191474,158342,6180],"class_list":["post-92596","post","type-post","status-publish","format-standard","hentry","category-instituciones-regionales","category-marketing","category-servicios-publicos","category-servicios-sanitarios","category-zaragoza","tag-alejandro-molla-descals","tag-amparo-cervera-taulet","tag-carmen-berne-manero","tag-jorge-riveros-sudy","tag-nora-lado-couste","tag-yolanda-polo-redondo"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/92596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=92596"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/92596\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=92596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=92596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=92596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}