{"id":92995,"date":"2018-03-11T10:12:13","date_gmt":"2018-03-11T10:12:13","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/una-contribucion-al-marketing-social-y-a-la-educacion-fiscal-en-brasil-analisis-a-traves-de-casos-multiples\/"},"modified":"2018-03-11T10:12:13","modified_gmt":"2018-03-11T10:12:13","slug":"una-contribucion-al-marketing-social-y-a-la-educacion-fiscal-en-brasil-analisis-a-traves-de-casos-multiples","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/una-contribucion-al-marketing-social-y-a-la-educacion-fiscal-en-brasil-analisis-a-traves-de-casos-multiples\/","title":{"rendered":"Una contribuci\u00f3n al marketing social y a la educaci\u00f3n fiscal en brasil: an\u00e1lisis a trav\u00e9s de casos m\u00faltiples"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Albertina Silva Santos <\/strong><\/h2>\n<p>El objetivo de la presente tesis es analizar la aplicaci\u00f3n de t\u00e9cnicas de marketing social, por organizaciones p\u00fablicas del \u00e1rea tributaria, a programas de educaci\u00f3n fiscal que tengan a la sociedad en general como p\u00fablico objetivo.  para alcanzar ese objetivo elaboramos un referencial te\u00f3rico sobre: la relaci\u00f3n del estado con el ciudadano, la educaci\u00f3n fiscal como estrategia de la administraci\u00f3n tributaria y el marketing p\u00fablico y social. Por ser un tema a\u00fan poco estudiado, optamos por realizar una investigaci\u00f3n exploratoria por el m\u00e9todo de estudio de casos m\u00faltiples, con unidades incorporadas.  los tres casos son: el programa nacional de educaci\u00f3n fiscal (pnef) brasile\u00f1o, el programa de educaci\u00f3n fiscal (pef) de la provincia de alagoas, que es uno de los programas que integra el programa nacional, y el caso espa\u00f1ol, que abarca la experiencia de espa\u00f1a con las campa\u00f1as de concienciaci\u00f3n ciudadana y con la percepci\u00f3n social de la fiscalidad.   varias convergencias indicaron que las t\u00e9cnicas de marketing social pueden ser aplicadas en el \u00e1mbito del pnef. Se observ\u00f3 que las t\u00e9cnicas de marketing social deben ser aplicadas de acuerdo con un plan de gesti\u00f3n de marketing compuesto de varias etapas, entre ellas, la de control y evaluaci\u00f3n y la de obtenci\u00f3n de informaci\u00f3n sobre necesidades, deseos y barreras del p\u00fablico objetivo.   tambi\u00e9n se concluy\u00f3 que las estrategias de marketing social en programas de educaci\u00f3n fiscal deben tener como enfoque las causas sociales relativas a proporcionar informaci\u00f3n, realizar actos en determinado per\u00edodo y desarrollar campa\u00f1as para incentivar el cambio de conducta.  la administraci\u00f3n tributaria se podr\u00e1 servir tambi\u00e9n de t\u00e9cnicas de marketing p\u00fablico, ya que la oferta de servicios p\u00fablicos de calidad es condici\u00f3n b\u00e1sica para el \u00e9xito del programa brasile\u00f1o.   ambas t\u00e9cnicas pueden ser utilizadas por la administraci\u00f3n tributaria como instrumento para orientar sus actuaciones y contribuir en el perfeccionamiento de los programas de educaci\u00f3n fiscal. A esas dos extensiones de marketing y a su aplicaci\u00f3n por la administraci\u00f3n tributaria se le dio el nombre de marketing fiscal.  estas conclusiones se pueden extender a programas de naturaleza similar presentes en otro pa\u00eds, atendiendo siempre a sus caracter\u00edsticas diferenciales.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Una contribuci\u00f3n al marketing social y a la educaci\u00f3n fiscal en brasil: an\u00e1lisis a trav\u00e9s de casos m\u00faltiples<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Una contribuci\u00f3n al marketing social y a la educaci\u00f3n fiscal en brasil: an\u00e1lisis a trav\u00e9s de casos m\u00faltiples <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Albertina Silva Santos <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Extremadura<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 27\/04\/2009<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Clementina Galera Casquet<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 lu\u00eds V\u00e1zquez burguete <\/li>\n<li>joao Manuel De frias viegas proen\u00ed\u00a7a (vocal)<\/li>\n<li>alejandro Del moral ag\u00fandez (vocal)<\/li>\n<li>Antonio Leal jim\u00e9nez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Albertina Silva Santos El objetivo de la presente tesis es analizar la aplicaci\u00f3n de t\u00e9cnicas de marketing 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