{"id":93636,"date":"2018-03-11T10:13:04","date_gmt":"2018-03-11T10:13:04","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/un-modelo-para-la-valuacion-de-intangibles-aplicacion-a-las-franquicias-de-la-industria-restaurantera-en-mexico\/"},"modified":"2018-03-11T10:13:04","modified_gmt":"2018-03-11T10:13:04","slug":"un-modelo-para-la-valuacion-de-intangibles-aplicacion-a-las-franquicias-de-la-industria-restaurantera-en-mexico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/modelos-econometricos\/un-modelo-para-la-valuacion-de-intangibles-aplicacion-a-las-franquicias-de-la-industria-restaurantera-en-mexico\/","title":{"rendered":"Un modelo para la valuaci\u00f3n de intangibles. aplicaci\u00f3n a las franquicias de la industria restaurantera en m\u00e9xico"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Axel Rodr\u00edguez Batres <\/strong><\/h2>\n<p>Desarrollo de modelo anal\u00f3gico para la valuaci\u00f3n de franquicias de la industria restaurantera en m\u00e9xico la presente tesis doctoral se enmarca dentro del campo de la valoraci\u00f3n de activos, y m\u00e1s concretamente de la valoraci\u00f3n de los intangibles de las empresas de franquicias en el sector de la hosteler\u00eda en m\u00e9xico. el principal objetivo es el desarrollo de un modelo de valoraci\u00f3n para el conjunto de las franquicias restauranteras que operan en todo el pa\u00eds, con el fin de brindar a los empresarios de este modelo de negocios, una herramienta para la estimaci\u00f3n del valor comercial de la franquicia y facilitar la toma de decisiones relacionadas con este valor. se ha utilizado fuente de informaci\u00f3n primaria, para lo cual se llev\u00f3 a cabo un exhaustivo estudio de mercado identificando un total de 160 franquicias pertenecientes a la industria restaurantera en m\u00e9xico. Posteriormente, se realiz\u00f3 una encuesta con el fin de obtener informaci\u00f3n de cada una de ellas, relativa a par\u00e1metros econ\u00f3micos u otros relacionados. En total, se conform\u00f3 una base de daos con 18 variables cualitativas y 16 cuantitativas, tales como: inversi\u00f3n inicial (miles de usd$), %  de regal\u00edas, % de aportaci\u00f3n a publicidad, tiempo promedio de retorno de la inversi\u00f3n en meses, a\u00f1os en el mercado, a\u00f1os de franquicias, unidades totales 2006, tasa de crecimiento, promedio de ventas anuales, promedio de costos de venta, promedio de utilidades anuales, tasa interna de retorno, valor actual neto, \u00edndice del valor actual neto y raz\u00f3n beneficio costo. Despu\u00e9s de alnalizar las variables se obtuvo que el modelo que mejor explicaba al precio de las franquicias era: precio = 0.367 media de resultado neto + 1.065 a\u00f1os de franquicia + 0.360 a\u00f1os en el mercado + 8.345 si tiene presencia en los estados unidos + 6.521 si pertenece a la asociaci\u00f3n mejicana de franquicias.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Un modelo para la valuaci\u00f3n de intangibles. aplicaci\u00f3n a las franquicias de la industria restaurantera en m\u00e9xico<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Un modelo para la valuaci\u00f3n de intangibles. aplicaci\u00f3n a las franquicias de la industria restaurantera en m\u00e9xico <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Axel Rodr\u00edguez Batres <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 29\/05\/2009<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Vicente Caballer Mellado<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: rafael Herrerias pleguezuelo <\/li>\n<li>Mar\u00eda  dolores De Miguel g\u00f3mez (vocal)<\/li>\n<li>Miguel \u00e1ngel Corona jim\u00e9nez (vocal)<\/li>\n<li>ramon Alonso sebastian (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Axel Rodr\u00edguez Batres Desarrollo de modelo anal\u00f3gico para la valuaci\u00f3n de franquicias de la industria restaurantera en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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