{"id":94430,"date":"2018-03-11T10:14:10","date_gmt":"2018-03-11T10:14:10","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-nacimiento-de-la-sexta-analisis-de-una-nueva-estrategia-competitiva-de-television-generalista\/"},"modified":"2018-03-11T10:14:10","modified_gmt":"2018-03-11T10:14:10","slug":"el-nacimiento-de-la-sexta-analisis-de-una-nueva-estrategia-competitiva-de-television-generalista","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-nacimiento-de-la-sexta-analisis-de-una-nueva-estrategia-competitiva-de-television-generalista\/","title":{"rendered":"El nacimiento de la sexta: an\u00e1lisis de una nueva estrategia competitiva de televisi\u00f3n \u00abgeneralista\u00bb."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Fernando Garcia Chamizo <\/strong><\/h2>\n<p>Null el presente trabajo aborda el nacimiento de una nueva cadena generalista en espa\u00f1a y su ambiciosa pol\u00edtica de compra de derechos deportivos audiovisuales: f\u00fatbol, baloncesto, f\u00f3rmula 1.  desde 2006, con dos nuevos operadores en competencia y la tdt e n marcha, la audiencia de la televisi\u00f3n espa\u00f1ola se fragmenta a\u00fan m\u00e1s, sufriendo todas las cadenas este fen\u00f3meno.  estudio de gestora de inversiones audiovisuales la sexta, s. A. Como caso a analizar y su entrada en el mercado de la televisi\u00f3n en esp a\u00f1a.  programaci\u00f3n de lasexta desde su nacimiento (marzo de 2006) hasta abril de 2009. Un estilo de hacer televisi\u00f3n distinto, divertido y lleno de humor.    la audiencia de lasexta y del resto de cadenas, en los primeros tres a\u00f1os de vida de la cade na, que coinciden con el liderazgo de telecinco y la 1 de tve. cada cadena de televisi\u00f3n emplea una estrategia para tratar de mantener o subir su cuota de mercado en el reparto de ingresos publicitarios. Alianzas forzadas y contenciosos constantes. r esultados econ\u00f3micos de los operadores de televisi\u00f3n privados en el periodo 2006-2008 y el impacto de la crisis de la inversi\u00f3n publicitaria en el sector televisivo. guerra del f\u00fatbol entre mediaproducci\u00f3n-la sexta y sogecable-audiovisual sport.    l asexta emplea atractivas campa\u00f1as de publicidad para calar en el p\u00fablico y utiliza al deporte con programas-acontecimiento para incrementar su antenizaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El nacimiento de la sexta: an\u00e1lisis de una nueva estrategia competitiva de televisi\u00f3n \u00abgeneralista\u00bb.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El nacimiento de la sexta: an\u00e1lisis de una nueva estrategia competitiva de televisi\u00f3n \u00abgeneralista\u00bb. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Fernando Garcia Chamizo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/06\/2009<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel Fernandez Sande<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: m. estrella Gutierrez david <\/li>\n<li>  (vocal)<\/li>\n<li>  (vocal)<\/li>\n<li>  (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Fernando Garcia Chamizo Null el presente trabajo aborda el nacimiento de una nueva cadena generalista en espa\u00f1a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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