{"id":94556,"date":"2018-03-11T10:14:18","date_gmt":"2018-03-11T10:14:18","guid":{"rendered":""},"modified":"2018-03-11T10:14:18","modified_gmt":"2018-03-11T10:14:18","slug":"estrategias-de-comunicacion-de-la-industria-textil-gallega-analisis-de-las-percepciones-sectoriales-entorno-al-uso-de-las-pola%c2%adticas-comunicativas-y-de-marca-por-parte-de-las-empresas-de-diseno","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/publicidad\/estrategias-de-comunicacion-de-la-industria-textil-gallega-analisis-de-las-percepciones-sectoriales-entorno-al-uso-de-las-pola%c2%adticas-comunicativas-y-de-marca-por-parte-de-las-empresas-de-diseno\/","title":{"rendered":"Estrategias de comunicaci\u00f3n de la industria textil gallega. an\u00e1lisis de las percepciones sectoriales entorno al uso de las pol\u00edticas comunicativas y de marca por parte de las empresas de dise\u00f1o de moda en el \u00e1mbito regional. el caso de las principales firmas gallegas"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jes\u00fas P\u00e9rez Seoane <\/strong><\/h2>\n<p>Esta tesis doctoral re\u00fane las opiniones de un grupo de expertos acerca del uso estrat\u00e9gico de la comunicaci\u00f3n y de la marca por parte de las 17 principales compa\u00f1\u00edas de dise\u00f1o de moda de galicia.  partiendo de una metodolog\u00eda de tipos sist\u00e9micos y un trabajo decampo de corte cualitativo, la ivnestigaci\u00f3n se divide en tres partes: marco te\u00f3rico, trabajo empr\u00edco y conclusiones. La panor\u00e1mica resultante, que goza de una menci\u00f3n europea, no s\u00f3lo pretende ser reflejo de la sensibilidada manifestada hacia la gesti\u00f3n de la comunicaci\u00f3n y el uso de las marcas desde un punto de vista estrat\u00e9gico entre las compa\u00f1\u00edas gallegas, sino que entre todas aquellas empresas europeas de dise\u00f1o de moda que desarrollan su actividad en lugares perif\u00e9ricos y que con su actividad reportan riqueza para su regi\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estrategias de comunicaci\u00f3n de la industria textil gallega. an\u00e1lisis de las percepciones sectoriales entorno al uso de las pol\u00edticas comunicativas y de marca por parte de las empresas de dise\u00f1o de moda en el \u00e1mbito regional. el caso de las principales firmas gallegas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estrategias de comunicaci\u00f3n de la industria textil gallega. an\u00e1lisis de las percepciones sectoriales entorno al uso de las pol\u00edticas comunicativas y de marca por parte de las empresas de dise\u00f1o de moda en el \u00e1mbito regional. el caso de las principales firmas gallegas <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jes\u00fas P\u00e9rez Seoane <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Vigo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 26\/06\/2009<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Montserrat M. Vazquez Gestal<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco Garc\u00eda Garc\u00eda <\/li>\n<li>paulo Jos\u00e9 Ribeiro cardoso (vocal)<\/li>\n<li>Rafael Alberto P\u00e9rez gonz\u00e1lez (vocal)<\/li>\n<li>  (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jes\u00fas P\u00e9rez Seoane Esta tesis doctoral re\u00fane las opiniones de un grupo de expertos acerca del uso [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4827,18657],"tags":[7470,194860,175290,66111,194861],"class_list":["post-94556","post","type-post","status-publish","format-standard","hentry","category-publicidad","category-vigo","tag-francisco-garcia-garcia","tag-jesus-perez-seoane","tag-montserrat-m-vazquez-gestal","tag-paulo-jose-ribeiro-cardoso","tag-rafael-alberto-perez-gonzalez"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/94556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=94556"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/94556\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=94556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=94556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=94556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}