{"id":95087,"date":"2009-10-07T00:00:00","date_gmt":"2009-10-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/analisis-de-la-identidad-imagen-y-comunicacion-del-xacobeo-como-evento-y-marca-y-su-influencia-en-la-promocion-de-galicia-como-destino-tura%c2%adstico\/"},"modified":"2009-10-07T00:00:00","modified_gmt":"2009-10-07T00:00:00","slug":"analisis-de-la-identidad-imagen-y-comunicacion-del-xacobeo-como-evento-y-marca-y-su-influencia-en-la-promocion-de-galicia-como-destino-tura%c2%adstico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/economia-general\/analisis-de-la-identidad-imagen-y-comunicacion-del-xacobeo-como-evento-y-marca-y-su-influencia-en-la-promocion-de-galicia-como-destino-tura%c2%adstico\/","title":{"rendered":"An\u00e1lisis de la identidad, imagen y comunicaci\u00f3n del xacobeo como evento y marca y su influencia en la promoci\u00f3n de galicia como destino tur\u00edstico"},"content":{"rendered":"<h2>Tesis doctoral de <strong> M\u00aa Magdalena Rodr\u00edguez Fern\u00e1ndez <\/strong><\/h2>\n<p>El objetivo de la tesis doctotal es analizar c\u00f3mo el evento y marca xacobeo, sustentado en la existencia de un producto tur\u00edstico milenario como es el camino de santiago ha influido en la imagen y en el posicionamiento que en la actualidad presenta galicia como destino tur\u00edstico.   para ello se establecen una serie de objetivos y se formulan hip\u00f3tesis relativas a la identidad, imagen y comunicaci\u00f3n del xacobeo.  la metodolog\u00eda utilizada se fundamenta por un lado, en una investigaci\u00f3n cualitativa, donde se realizan entrevistas en profundidad a un grupo de personas que han estado vinculadas tanto en la creaci\u00f3n, as\u00ed como en el desarrollo del xacobeo a lo largo de ediciones anteriores (xacobeo 93, 99 y 04). Y por otro lado, tambi\u00e9n se lleva a cabo una investigaci\u00f3n cuantitativa, a trav\u00e9s de encuestas personales a peregrinos y visitantes de d\u00eda\/turistas que se aproximan a santiago de compostela.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>An\u00e1lisis de la identidad, imagen y comunicaci\u00f3n del xacobeo como evento y marca y su influencia en la promoci\u00f3n de galicia como destino tur\u00edstico<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 An\u00e1lisis de la identidad, imagen y comunicaci\u00f3n del xacobeo como evento y marca y su influencia en la promoci\u00f3n de galicia como destino tur\u00edstico <\/li>\n<li><strong>Autor:<\/strong>\u00a0 M\u00aa Magdalena Rodr\u00edguez Fern\u00e1ndez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 A coru\u00f1a<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 10\/07\/2009<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Valent\u00edn Alejandro Mart\u00ednez Fern\u00e1ndez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: laurentino Bello acebron <\/li>\n<li>Jos\u00e9 Antonio Fra\u00edz brea (vocal)<\/li>\n<li>Mar\u00eda  soledad Aguirre garcia (vocal)<\/li>\n<li>antoni Serra cantallops (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de M\u00aa Magdalena Rodr\u00edguez Fern\u00e1ndez El objetivo de la tesis doctotal es analizar c\u00f3mo el evento y marca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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