{"id":95229,"date":"2018-03-11T10:15:10","date_gmt":"2018-03-11T10:15:10","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estudio-de-los-factores-de-diseno-grafico-de-la-etiqueta-de-vino-de-calidad-que-influyen-en-su-eleccion-y-compra-estudio-cuantitativo-en-valencia\/"},"modified":"2018-03-11T10:15:10","modified_gmt":"2018-03-11T10:15:10","slug":"estudio-de-los-factores-de-diseno-grafico-de-la-etiqueta-de-vino-de-calidad-que-influyen-en-su-eleccion-y-compra-estudio-cuantitativo-en-valencia","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/vino\/estudio-de-los-factores-de-diseno-grafico-de-la-etiqueta-de-vino-de-calidad-que-influyen-en-su-eleccion-y-compra-estudio-cuantitativo-en-valencia\/","title":{"rendered":"Estudio de los factores  de dise\u00f1o gr\u00e1fico de la etiqueta de vino de calidad, que influyen en su elecci\u00f3n y compra: estudio cuantitativo en Valencia."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Marcela Beatriz Cabello Mora <\/strong><\/h2>\n<p>El actual mercado de vinos muestra la gran competencia existente entre la producci\u00f3n europea y la del nuevo mundo vin\u00edcola, lo que conlleva el incremento de importancia de las etiquetas de vino en este escenario. Las investigaciones existentes denotan que la elecci\u00f3n de un vino es una situaci\u00f3n compleja para una gran mayor\u00eda de consumidores. Con dichas consideraciones esta investigaci\u00f3n se enfoc\u00f3 en c\u00f3mo las variables gr\u00e1ficas del dise\u00f1o de etiquetas de vino tipograf\u00eda, color, imagen, forma y composici\u00f3n, se relacionan con diferentes grados de calidad.  con objeto de concretar los objetivos se realizaron entrevistas en profundidad a expertos en el \u00e1rea, para luego elaborar un cuestionario de 32 preguntas el cual se present\u00f3 a 203 consumidores. Los resultados de las encuestas indicaron diferentes asociaciones de calidad otorgadas por los encuestados, a los diferentes elementos por separado y la distinta evaluaci\u00f3n percibida cuando los elementos son presentados en forma conjunta.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estudio de los factores  de dise\u00f1o gr\u00e1fico de la etiqueta de vino de calidad, que influyen en su elecci\u00f3n y compra: estudio cuantitativo en Valencia.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estudio de los factores  de dise\u00f1o gr\u00e1fico de la etiqueta de vino de calidad, que influyen en su elecci\u00f3n y compra: estudio cuantitativo en Valencia. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Marcela Beatriz Cabello Mora <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 14\/07\/2009<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Bernab\u00e9 Hernandis Ortu\u00f1o<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: fernando Brusola sim\u00f3n <\/li>\n<li>Rafael Rabadan anta (vocal)<\/li>\n<li>Jos\u00e9 ignacio Rojas sola (vocal)<\/li>\n<li>eva Mar\u00eda Caplliure giner (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Marcela Beatriz Cabello Mora El actual mercado de vinos muestra la gran competencia existente entre la producci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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