{"id":95670,"date":"2018-03-11T10:15:41","date_gmt":"2018-03-11T10:15:41","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-portavoz-corporativo-un-emisor-mediatico\/"},"modified":"2018-03-11T10:15:41","modified_gmt":"2018-03-11T10:15:41","slug":"el-portavoz-corporativo-un-emisor-mediatico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-portavoz-corporativo-un-emisor-mediatico\/","title":{"rendered":"El portavoz corporativo, un emisor medi\u00e1tico."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carmen Thous Tuset <\/strong><\/h2>\n<p>Null el objetivo de esta tesis es dar respuesta a las carencias que encuentran los portavoces espa\u00f1oles y cuya existencia ha sido previamente detectada mediante un trabajo de investigaci\u00f3n de campo.   su fin \u00faltimo es convertirse en un documento de consul ta para los portavoces que quieran ampliar su formaci\u00f3n, pero tambi\u00e9n que sirva de gu\u00eda orientativa a futuros profesionales de la docencia, directores de comunicaci\u00f3n y jefes de prensa. Gracias a su lenguaje accesible, su fin es traspasar el mundo ac ad\u00e9mico y convertirse en una herramienta clara, educativa y f\u00e1cil de consultar.  latesis consta de tres partes:  1.- Un trabajo de investigaci\u00f3n cualitativa realizado para conocer las carencias de los actuales portavoces en espa\u00f1a. La metodolog\u00eda emp leada ha sido mediante entrevistas a periodistas y portavoces con experiencia. El panorama refleja que, si bien la formaci\u00f3n de los portavoces es ya una necesidad reconocida y valorada, los resultados que arroja no son a\u00fan los esperados, y a los actu ales portavoces les falta preparaci\u00f3n.   2. En base a los resultados de la investigaci\u00f3n, se desarrolla en esta parte un documento gu\u00eda que pueda dar una soluci\u00f3n al problema detectado y en donde se plantean todas aquellas cuestiones y temas que debe n formar parte de la completa preparaci\u00f3n del portavoz.   3. En la tercera parte, se realiza un an\u00e1lisis sobre los portavoces en la casa blanca (ee.Uu.).La base utilizada son dos reportajes que describen el trabajo de los dos portavoces fundamentales  del gobierno americano: el presidente de los estados unidos y el jefe de prensa de la casa blanca. El objetivo es que con el estudio de este ejemplo real se resuma lo defendido en esta tesis.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El portavoz corporativo, un emisor medi\u00e1tico.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El portavoz corporativo, un emisor medi\u00e1tico. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carmen Thous Tuset <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 28\/07\/2009<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Javier Davara Rodr\u00edguez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Mar\u00eda teresa (secretario) Garc\u00eda nieto <\/li>\n<li>  (vocal)<\/li>\n<li>  (vocal)<\/li>\n<li>  (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carmen Thous Tuset Null el objetivo de esta tesis es dar respuesta a las carencias que encuentran [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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