{"id":96642,"date":"2018-03-11T10:16:57","date_gmt":"2018-03-11T10:16:57","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-videoclip-como-herramienta-de-comunicacion-comercial-del-sector-fonografico\/"},"modified":"2018-03-11T10:16:57","modified_gmt":"2018-03-11T10:16:57","slug":"el-videoclip-como-herramienta-de-comunicacion-comercial-del-sector-fonografico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/comunicaciones-sociales\/el-videoclip-como-herramienta-de-comunicacion-comercial-del-sector-fonografico\/","title":{"rendered":"El videoclip como herramienta de comunicaci\u00f3n comercial del sector fonogr\u00e1fico"},"content":{"rendered":"<h2>Tesis doctoral de <strong> David Selva Ruiz <\/strong><\/h2>\n<p>En un sector maduro, de car\u00e1cter internacional y cada vez m\u00e1s concentrado como el de la m\u00fasica, donde todos los productos intentan destacar a los ojos (y los o\u00eddos) de una demanda altamente imprevisible, es patente la necesidad de una comunicaci\u00f3n eficaz. Este trabajo es un an\u00e1lisis de la herramienta de comunicaci\u00f3n comercial m\u00e1s espec\u00edfica y caracter\u00edstica de dicho sector: el videoclip.  partiendo del hecho de que \u00e9ste es un formato que raramente ha despertado el inter\u00e9s de los investigadores en marketing y comunicaci\u00f3n comercial, este trabajo pretende ser una aproximaci\u00f3n seria y rigurosa al fen\u00f3meno del videoclip y, simult\u00e1neamente, convertirse en una referencia acad\u00e9mica que siente las bases para investigaciones futuras.  para ello, se abordan aspectos como el empleo del marketing y la comunicaci\u00f3n comercial en el sector fonogr\u00e1fico, el concepto de videoclip, su historia, su proceso de producci\u00f3n, su difusi\u00f3n a trav\u00e9s de diversos medios, sus aspectos formales y sus aspectos de contenido (estrat\u00e9gicos, especialmente).<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El videoclip como herramienta de comunicaci\u00f3n comercial del sector fonogr\u00e1fico<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El videoclip como herramienta de comunicaci\u00f3n comercial del sector fonogr\u00e1fico <\/li>\n<li><strong>Autor:<\/strong>\u00a0 David Selva Ruiz <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 19\/10\/2009<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Juan Rey Fuentes<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Antonio Mingolarra ibarzabal <\/li>\n<li>alfonso M\u00e9ndiz noguero (vocal)<\/li>\n<li>virginia Guarinos galan (vocal)<\/li>\n<li>joan Sabat\u00e9 l\u00f3pez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de David Selva Ruiz En un sector maduro, de car\u00e1cter internacional y cada vez m\u00e1s concentrado como el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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