{"id":98284,"date":"2018-03-11T10:19:02","date_gmt":"2018-03-11T10:19:02","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/un-modelo-normativo-de-marketing-medioambiental-estrategico-orientado-a-la-obtencion-de-ventajas-competitivas\/"},"modified":"2018-03-11T10:19:02","modified_gmt":"2018-03-11T10:19:02","slug":"un-modelo-normativo-de-marketing-medioambiental-estrategico-orientado-a-la-obtencion-de-ventajas-competitivas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/marketing\/un-modelo-normativo-de-marketing-medioambiental-estrategico-orientado-a-la-obtencion-de-ventajas-competitivas\/","title":{"rendered":"Un modelo normativo de marketing medioambiental estrat\u00e9gico orientado a la obtenci\u00f3n de ventajas competitivas"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Unai Tamayo Orbegozo <\/strong><\/h2>\n<p>Las empresas son cada vez m\u00e1s conscientes de la importancia de las cuestiones medioambientales y, por ello, est\u00e1n reaccionando a las presiones de las instituciones, consumidores y otros grupos de inter\u00e9s. En consecuencia, las empresas espa\u00f1olas est\u00e1n adoptando pr\u00e1cticas de gesti\u00f3n o acciones medioambientales concretas dentro de su \u00e1mbito de actuaci\u00f3n. En este sentido, cada vez son m\u00e1s las empresas que buscan la mejora de sus procesos y productos, intentando reducir el impacto medioambiental desde las fases de dise\u00f1o hasta el final de la vida \u00fatil del art\u00edculo fabricado y comercializado. En este trabajo nos planteamos si se pueden justificar las acciones medioambientales como actividades generadoras de valor, enmarcadas dentro de un contexto de gesti\u00f3n medioambiental integral.  nuestra investigaci\u00f3n pretende analizar los efectos que un uso racional y sostenible de los recursos naturales y ambientales puede tener sobre la gesti\u00f3n, especialmente en las organizaciones industriales. Los an\u00e1lisis te\u00f3ricos y emp\u00edricos desarrollados nos han servido para establecer un modelo de actuaci\u00f3n basado en un empleo m\u00e1s eficiente de los recursos para la obtenci\u00f3n de ventajas competitivas mediante una adecuada estrategia de marketing medioambiental. Se establecen, adem\u00e1s, una serie de propuestas de marketing encaminadas a orientar y facilitar la consecuci\u00f3n de tales ventajas competitivas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Un modelo normativo de marketing medioambiental estrat\u00e9gico orientado a la obtenci\u00f3n de ventajas competitivas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Un modelo normativo de marketing medioambiental estrat\u00e9gico orientado a la obtenci\u00f3n de ventajas competitivas <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Unai Tamayo Orbegozo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pa\u00eds vasco\/euskal herriko unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 18\/12\/2009<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>M. Azucena Vicente Molina<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: asuncion Beerli palacio <\/li>\n<li>Andr\u00e9s Araujo de la mata (vocal)<\/li>\n<li>enrique Diez de castro (vocal)<\/li>\n<li>encarnacion Gonzalez vazquez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Unai Tamayo Orbegozo Las empresas son cada vez m\u00e1s conscientes de la importancia de las cuestiones medioambientales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[5099,12909],"tags":[116657,65613,35085,6182,187335,201055],"class_list":["post-98284","post","type-post","status-publish","format-standard","hentry","category-marketing","category-pais-vasco-euskal-herriko-unibertsitatea","tag-andres-araujo-de-la-mata","tag-asuncion-beerli-palacio","tag-encarnacion-gonzalez-vazquez","tag-enrique-diez-de-castro","tag-m-azucena-vicente-molina","tag-unai-tamayo-orbegozo"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/98284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=98284"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/98284\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=98284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=98284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=98284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}