{"id":98738,"date":"2018-03-11T10:19:35","date_gmt":"2018-03-11T10:19:35","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-retorica-de-la-simbologa%c2%ada-visual-corporativa\/"},"modified":"2018-03-11T10:19:35","modified_gmt":"2018-03-11T10:19:35","slug":"la-retorica-de-la-simbologa%c2%ada-visual-corporativa","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-retorica-de-la-simbologa%c2%ada-visual-corporativa\/","title":{"rendered":"La ret\u00f3rica de la simbolog\u00eda visual corporativa."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Del Carmen Llorente Barroso <\/strong><\/h2>\n<p>En las sociedades actuales, conocidas por varios autores como las sociedades de la comunicaci\u00f3n y la informaci\u00f3n, la imagen corporativa y toda la simbolog\u00eda visual que viene a concentrar la esencia identitaria de una empresa, se han convertido en los  pilares b\u00e1sicos de lo que los profesionales han venido designando como el corporate. sin embargo, en el seno de un concepto tan moderno, podemos descubrir procedimientos muy tradicionales. Nos referimos a todas aquellas estrategias y relaciones ret\u00f3 ricas de las que ya hablaban los fil\u00f3sofos cl\u00e1sicos y que parecen apreciarse en las identidades visuales que expresan los valores corporativos de las actuales empresas y que se concretan en sus logo-s\u00edmbolos. Ret\u00f3rica en el sentido que le dieron los cl\u00e1sicos; el arte de la palabra fingida, convertida en una ense\u00f1anza superior, hoy perdida; ese repertorio de reglas que normalizan, parad\u00f3jicamente, los desv\u00edos del lenguaje y cuyo control es sin\u00f3nimo de poder.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La ret\u00f3rica de la simbolog\u00eda visual corporativa.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La ret\u00f3rica de la simbolog\u00eda visual corporativa. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Del Carmen Llorente Barroso <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 22\/01\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Garc\u00eda Garc\u00eda<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: mercedes L\u00f3pez su\u00e1rez <\/li>\n<li>Miguel Ba\u00f1os gonzalez (vocal)<\/li>\n<li>Mar\u00eda rosa Pinto lobo (vocal)<\/li>\n<li>isidoro Arroyo almaraz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Del Carmen Llorente Barroso En las sociedades actuales, conocidas por varios autores como las sociedades de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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