{"id":98917,"date":"2018-03-11T10:19:49","date_gmt":"2018-03-11T10:19:49","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-dominio-de-la-lealtad-como-ventaja-competitiva-en-el-canal-electronico-de-las-entidades-financieras\/"},"modified":"2018-03-11T10:19:49","modified_gmt":"2018-03-11T10:19:49","slug":"el-dominio-de-la-lealtad-como-ventaja-competitiva-en-el-canal-electronico-de-las-entidades-financieras","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/gestion-financiera\/el-dominio-de-la-lealtad-como-ventaja-competitiva-en-el-canal-electronico-de-las-entidades-financieras\/","title":{"rendered":"El dominio de la lealtad como ventaja competitiva en el canal electr\u00f3nico de las entidades financieras"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Jes\u00fas L\u00f3pez Miguens <\/strong><\/h2>\n<p>Desde el punto de vista de la oferta bancaria la lealtad del cliente supone la v\u00eda clave para la rentabilidad, ya que las conductas y actitudes propias de un cliente leal provocan beneficios para las empresas. Podemos destacar: aumento del volumen de ventas, ahorro en costes operativos en la prestaci\u00f3n de los servicios dirigidos a ese cliente, creaci\u00f3n de barreras de entrada a la competencia, captaci\u00f3n de nuevos clientes por la comunicaci\u00f3n boca-oido favorable, preferencia de elecci\u00f3n del proveedor como primera alternativa,&#8230;   en la investigaci\u00f3n se analiza c\u00f3mo se desarrolla la lealtad de un usuario hacia el sitio web de su entidad financiera a trav\u00e9s de la medici\u00f3n de cuatro factores de gran relevancia en el marketing relacional: la calidad del servicio, la satisfacci\u00f3n, confianza de los clientes y las barreras de cambio percibidos por \u00e9stos.  los resultados apuntan hacia la necesidad de que el comunicador online siente satisfacci\u00f3n con el servico prestado y\/o confianza hacia el establecimiento virtual para lograr la lealtad.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El dominio de la lealtad como ventaja competitiva en el canal electr\u00f3nico de las entidades financieras<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El dominio de la lealtad como ventaja competitiva en el canal electr\u00f3nico de las entidades financieras <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Jes\u00fas L\u00f3pez Miguens <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Vigo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 29\/01\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Encarnacion Gonzalez Vazquez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Antonio Varela gonzalez <\/li>\n<li>victor Iglesias arg\u00ed\u00bcelles (vocal)<\/li>\n<li>enrique Bigne alca\u00f1iz (vocal)<\/li>\n<li>enrique Martin armario (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Jes\u00fas L\u00f3pez Miguens Desde el punto de vista de la oferta bancaria la lealtad del cliente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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